---
title: "Carmex: search popularity and Share of Search worldwide"
description: "Carmex makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/carmex"
publisher: "Brandwave"
---

# Carmex: search popularity and Share of Search worldwide

Carmex makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Carmex
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among lip balm brands**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lip balm brands | 4 | 4.8% | 90.5K |

- [Lip balm brands](/demand/global-en/categories/lip-balm-brands)

## How has branded search demand for Carmex changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Carmex worldwide fell from 135K to 90.5K.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide decreased from 7.3% to 4.8%.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.8% in August 2026.

## How did search popularity change for lip balm brands worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.
- In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.
- Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026.
- Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
- Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lip balm brands | 135K | 7.3% | 4 |
| Nov 2025 | Lip balm brands | 165K | 7.2% | 4 |
| Dec 2025 | Lip balm brands | 165K | 7.7% | 4 |
| Jan 2026 | Lip balm brands | 165K | 7.4% | 4 |
| Feb 2026 | Lip balm brands | 135K | 7.4% | 4 |
| Mar 2026 | Lip balm brands | 135K | 7.4% | 4 |
| Apr 2026 | Lip balm brands | 110K | 6.1% | 4 |
| May 2026 | Lip balm brands | 110K | 6.8% | 4 |
| Jun 2026 | Lip balm brands | 90.5K | 5.8% | 4 |
| Jul 2026 | Lip balm brands | 90.5K | 4.9% | 4 |
| Aug 2026 | Lip balm brands | 90.5K | 4.8% | 4 |
| Sep 2026 | Lip balm brands | — | — | — |

## How is Carmex measured?

Brandwave collects information about searches that people make online using Carmex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “carmex”

## Which lip balm brands compete with Carmex?

- [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/carmex-vs-vaseline
- [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/carmex-vs-nivea
- [Burt's Bees](/demand/global-en/brands/burts-bees): Head-to-head: /demand/global-en/compare/burts-bees-vs-carmex
- [PRLaw](/demand/global-en/brands/prlaw): Head-to-head: /demand/global-en/compare/carmex-vs-prlaw

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carmex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/carmex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carmex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.