--- title: "CarMax: search popularity and Share of Search worldwide" description: "CarMax is a used car retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/carmax" publisher: "Brandwave" --- # CarMax: search popularity and Share of Search worldwide CarMax is a used car retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CarMax - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among used car marketplaces**: 19.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Used car marketplaces | 3 | 19.8% | 4.1M | | Car marketplaces | 2 | 32.1% | 4.1M | - [Used car marketplaces](/demand/global-en/categories/used-car-marketplaces) - [Car marketplaces](/demand/global-en/categories/car-marketplaces) ## How has branded search demand for CarMax changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for CarMax worldwide held steady at 4.1M. - Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide increased from 19% to 19.8%. - Across the 11 months ending August 2026, CarMax’s estimated Share of Search among used car marketplaces worldwide peaked at 21.4% in June 2026 and was lowest at 16.8% in November 2025. - Across the 11 months ending August 2026, CarMax’s estimated Share of Search among car marketplaces worldwide decreased from 34% to 32.1%. - Across the 11 months ending August 2026, CarMax’s estimated Share of Search among car marketplaces worldwide peaked at 36.2% in June 2026 and was lowest at 31.8% in December 2025. ## How did search popularity change for used car marketplaces worldwide in August 2026? - In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%. - In August 2026, AutoScout24 lost estimated Share of Search among used car marketplaces worldwide, from 37.7% to 36.2%. - In August 2026, CarMax lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%. - In August 2026, Carvana lost estimated Share of Search among used car marketplaces worldwide, from 20.6% to 19.8%. - Estimated monthly branded searches for Carwow worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026. ## How did search popularity change for car marketplaces worldwide in August 2026? - In August 2026, CarGurus overtook CarMax to take the highest estimated Share of Search among car marketplaces worldwide, at 32.1%. - In August 2026, CarMax lost estimated Share of Search among car marketplaces worldwide, from 34% to 32.1%. - In August 2026, Carvana lost estimated Share of Search among car marketplaces worldwide, from 34% to 32.1%. - Estimated monthly branded searches for AutoTrader NZ worldwide fell 33.2% over 11 measured months, from 54.2K to 36.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Used car marketplaces | 4.1M | 19% | 3 | | Nov 2025 | Used car marketplaces | 3.4M | 16.8% | 3 | | Dec 2025 | Used car marketplaces | 3.4M | 18.3% | 3 | | Jan 2026 | Used car marketplaces | 4.1M | 19% | 3 | | Feb 2026 | Used car marketplaces | 4.1M | 19% | 3 | | Mar 2026 | Used car marketplaces | 4.1M | 18.3% | 3 | | Apr 2026 | Used car marketplaces | 4.1M | 19.8% | 3 | | May 2026 | Used car marketplaces | 4.1M | 19.8% | 3 | | Jun 2026 | Used car marketplaces | 4.1M | 21.4% | 2 | | Jul 2026 | Used car marketplaces | 4.1M | 20.6% | 2 | | Aug 2026 | Used car marketplaces | 4.1M | 19.8% | 3 | | Sep 2026 | Used car marketplaces | — | — | — | | Oct 2025 | Car marketplaces | 4.1M | 34% | 2 | | Nov 2025 | Car marketplaces | 3.4M | 32% | 2 | | Dec 2025 | Car marketplaces | 3.4M | 31.8% | 2 | | Jan 2026 | Car marketplaces | 4.1M | 34% | 2 | | Feb 2026 | Car marketplaces | 4.1M | 34% | 2 | | Mar 2026 | Car marketplaces | 4.1M | 32% | 2 | | Apr 2026 | Car marketplaces | 4.1M | 32% | 2 | | May 2026 | Car marketplaces | 4.1M | 32% | 2 | | Jun 2026 | Car marketplaces | 4.1M | 36.2% | 1 | | Jul 2026 | Car marketplaces | 4.1M | 34% | 1 | | Aug 2026 | Car marketplaces | 4.1M | 32.1% | 2 | | Sep 2026 | Car marketplaces | — | — | — | ## How is CarMax measured? Brandwave collects information about searches that people make online using CarMax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carmax” ## Which used car marketplaces compete with CarMax? - [AutoScout24](/demand/global-en/brands/autoscout24): Head-to-head: /demand/global-en/compare/autoscout24-vs-carmax - [CarGurus](/demand/global-en/brands/cargurus): Head-to-head: /demand/global-en/compare/cargurus-vs-carmax - [Carvana](/demand/global-en/brands/carvana): Head-to-head: /demand/global-en/compare/carmax-vs-carvana - [Cars.com](/demand/global-en/brands/cars-com): Head-to-head: /demand/global-en/compare/carmax-vs-cars-com - [Carwow](/demand/global-en/brands/carwow): Head-to-head: /demand/global-en/compare/carmax-vs-carwow ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "CarMax: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/carmax This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carmax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.