--- title: "Carlton: search popularity and Share of Search worldwide" description: "Carlton is a badminton brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/carlton" publisher: "Brandwave" --- # Carlton: search popularity and Share of Search worldwide Carlton is a badminton brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Carlton - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among chainsaw chain brands**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chainsaw chain brands | 3 | 15.7% | 368K | | Badminton shuttles | 1 | 33.7% | 368K | | Badminton rackets | 1 | 33.8% | 368K | | Badminton brands | 1 | 33.9% | 368K | - [Chainsaw chain brands](/demand/global-en/categories/chainsaw-chain-brands) - [Badminton shuttles](/demand/global-en/categories/badminton-shuttles) - [Badminton rackets](/demand/global-en/categories/badminton-rackets) - [Badminton brands](/demand/global-en/categories/badminton-brands) ## How has branded search demand for Carlton changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Carlton worldwide rose from 246K to 368K. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide increased from 10.2% to 15.7%. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among chainsaw chain brands worldwide peaked at 15.7% in August 2026 and was lowest at 9.6% in January 2026. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton shuttles worldwide increased from 24.2% to 33.7%. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton shuttles worldwide peaked at 33.7% in August 2026 and was lowest at 19.8% in June 2026. - Across the 11 months ending August 2026, Carlton rose from 2nd to 1st among badminton shuttles worldwide. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide increased from 24.2% to 33.8%. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide peaked at 33.8% in August 2026 and was lowest at 19.8% in June 2026. - Across the 11 months ending August 2026, Carlton rose from 2nd to 1st among badminton rackets worldwide. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton brands worldwide increased from 24.3% to 33.9%. - Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton brands worldwide peaked at 33.9% in August 2026 and was lowest at 19.8% in June 2026. - Across the 11 months ending August 2026, Carlton rose from 2nd to 1st among badminton brands worldwide. ## How did search popularity change for chainsaw chain brands worldwide in August 2026? - In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%. - In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%. - Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026. - Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## How did search popularity change for badminton shuttles worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%. - In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%. - In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for badminton rackets worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%. - In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%. - In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for badminton brands worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton brands worldwide, at 33.9%. - In August 2026, Yonex lost estimated Share of Search among badminton brands worldwide, from 36.2% to 33.9%. - In August 2026, Li-Ning lost estimated Share of Search among badminton brands worldwide, from 19.8% to 18.5%. - In August 2026, Babolat lost estimated Share of Search among badminton brands worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chainsaw chain brands | 246K | 10.2% | 3 | | Nov 2025 | Chainsaw chain brands | 246K | 11.4% | 3 | | Dec 2025 | Chainsaw chain brands | 246K | 12.6% | 3 | | Jan 2026 | Chainsaw chain brands | 201K | 9.6% | 3 | | Feb 2026 | Chainsaw chain brands | 246K | 11.5% | 3 | | Mar 2026 | Chainsaw chain brands | 301K | 11.1% | 3 | | Apr 2026 | Chainsaw chain brands | 301K | 9.8% | 3 | | May 2026 | Chainsaw chain brands | 301K | 9.7% | 3 | | Jun 2026 | Chainsaw chain brands | 301K | 11% | 3 | | Jul 2026 | Chainsaw chain brands | 301K | 13.1% | 3 | | Aug 2026 | Chainsaw chain brands | 368K | 15.7% | 3 | | Sep 2026 | Chainsaw chain brands | — | — | — | | Oct 2025 | Badminton shuttles | 246K | 24.2% | 2 | | Nov 2025 | Badminton shuttles | 246K | 25.5% | 2 | | Dec 2025 | Badminton shuttles | 246K | 24.2% | 2 | | Jan 2026 | Badminton shuttles | 201K | 20.1% | 2 | | Feb 2026 | Badminton shuttles | 246K | 24.3% | 2 | | Mar 2026 | Badminton shuttles | 301K | 29.6% | 2 | | Apr 2026 | Badminton shuttles | 301K | 29.6% | 2 | | May 2026 | Badminton shuttles | 301K | 29.6% | 2 | | Jun 2026 | Badminton shuttles | 301K | 19.8% | 3 | | Jul 2026 | Badminton shuttles | 301K | 29.5% | 2 | | Aug 2026 | Badminton shuttles | 368K | 33.7% | 1 | | Sep 2026 | Badminton shuttles | — | — | — | | Oct 2025 | Badminton rackets | 246K | 24.2% | 2 | | Nov 2025 | Badminton rackets | 246K | 25.5% | 2 | | Dec 2025 | Badminton rackets | 246K | 24.3% | 2 | | Jan 2026 | Badminton rackets | 201K | 20.1% | 2 | | Feb 2026 | Badminton rackets | 246K | 24.3% | 2 | | Mar 2026 | Badminton rackets | 301K | 29.6% | 2 | | Apr 2026 | Badminton rackets | 301K | 29.6% | 2 | | May 2026 | Badminton rackets | 301K | 29.6% | 2 | | Jun 2026 | Badminton rackets | 301K | 19.8% | 3 | | Jul 2026 | Badminton rackets | 301K | 29.5% | 2 | | Aug 2026 | Badminton rackets | 368K | 33.8% | 1 | | Sep 2026 | Badminton rackets | — | — | — | | Oct 2025 | Badminton brands | 246K | 24.3% | 2 | | Nov 2025 | Badminton brands | 246K | 25.6% | 2 | | Dec 2025 | Badminton brands | 246K | 24.3% | 2 | | Jan 2026 | Badminton brands | 201K | 20.2% | 2 | | Feb 2026 | Badminton brands | 246K | 24.4% | 2 | | Mar 2026 | Badminton brands | 301K | 29.7% | 2 | | Apr 2026 | Badminton brands | 301K | 29.7% | 2 | | May 2026 | Badminton brands | 301K | 29.7% | 2 | | Jun 2026 | Badminton brands | 301K | 19.8% | 3 | | Jul 2026 | Badminton brands | 301K | 29.6% | 2 | | Aug 2026 | Badminton brands | 368K | 33.9% | 1 | | Sep 2026 | Badminton brands | — | — | — | ## How is Carlton measured? Brandwave collects information about searches that people make online using Carlton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carlton” ## Which chainsaw chain brands compete with Carlton? - [Husqvarna](/demand/global-en/brands/husqvarna): Head-to-head: /demand/global-en/compare/carlton-vs-husqvarna - [Stihl](/demand/global-en/brands/stihl): Head-to-head: /demand/global-en/compare/carlton-vs-stihl - [ECHO](/demand/global-en/brands/echo): Head-to-head: /demand/global-en/compare/carlton-vs-echo - [Oregon](/demand/global-en/brands/oregon-tools): Head-to-head: /demand/global-en/compare/carlton-vs-oregon-tools - [Archer](/demand/global-en/brands/archer-bars): Head-to-head: /demand/global-en/compare/archer-bars-vs-carlton ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Carlton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/carlton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carlton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.