---
title: "CARIUMA: search popularity worldwide"
description: "CARIUMA is a sustainable sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cariuma"
publisher: "Brandwave"
---

# CARIUMA: search popularity worldwide

CARIUMA is a sustainable sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: CARIUMA
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among sustainable sneaker brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable sneaker brands | 5 | 3.1% | 22.2K |

- [Sustainable sneaker brands](/demand/global-en/categories/sustainable-sneaker-brands)

## Top sustainable sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CARIUMA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CARIUMA is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Allbirds | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| VEJA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| CARIUMA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Thousand Fell | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Nothing New | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rothy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| SAOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sustainable sneaker brands

- Asked ChatGPT "Which sustainable sneaker brand should I buy?": 1. VEJA, 2. Allbirds, 3. CARIUMA
- Asked ChatGPT "What are the best sustainable sneaker brands?": 1. VEJA, 2. Allbirds, 3. CARIUMA, 4. Thousand Fell
- Asked ChatGPT "What's the best sustainable sneaker brand for everyday wear?": 1. Allbirds, 2. CARIUMA
- Searched Google, AI Overview "eco friendly sneakers": 1. VEJA, 2. Nothing New, 3. Thousand Fell, 4. Allbirds
- Searched Google, AI Overview "sustainable sneaker brands": 1. Allbirds, 2. Thousand Fell

Not named in any answer: Rothy's and SAOLA.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for CARIUMA changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for CARIUMA worldwide fell from 40.5K to 22.2K.
- Across the 12 months ending September 2026, CARIUMA’s share of searches among sustainable sneaker brands worldwide decreased from 4.7% to 3.1%.
- Across the 12 months ending September 2026, CARIUMA’s share of searches among sustainable sneaker brands worldwide peaked at 4.7% in October 2025 and was lowest at 1.4% in April 2026.
- Across the 12 months ending September 2026, CARIUMA fell from 4th to 5th among sustainable sneaker brands worldwide.

## How did search popularity change for sustainable sneaker brands worldwide in September 2026?

- In September 2026, Rothy's gained share of searches among sustainable sneaker brands worldwide, from 40.8% to 45.9%.
- In September 2026, VEJA lost share of searches among sustainable sneaker brands worldwide, from 19.6% to 15.6%.
- In September 2026, Allbirds lost share of searches among sustainable sneaker brands worldwide, from 31.2% to 30.4%.
- Estimated monthly branded searches for Nothing New worldwide rose 41.3% over 12 measured months, from 21.4K to 30.2K in September 2026.
- Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026.
- Estimated monthly branded searches for CARIUMA worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable sneaker brands | 40.5K | 4.7% | 4 |
| Nov 2025 | Sustainable sneaker brands | 40.5K | 4% | 4 |
| Dec 2025 | Sustainable sneaker brands | 33.1K | 3.5% | 4 |
| Jan 2026 | Sustainable sneaker brands | 33.1K | 4.6% | 4 |
| Feb 2026 | Sustainable sneaker brands | 27.1K | 4.1% | 4 |
| Mar 2026 | Sustainable sneaker brands | 33.1K | 3.5% | 4 |
| Apr 2026 | Sustainable sneaker brands | 33.1K | 1.4% | 4 |
| May 2026 | Sustainable sneaker brands | 27.1K | 2.8% | 4 |
| Jun 2026 | Sustainable sneaker brands | 22.2K | 2.8% | 4 |
| Jul 2026 | Sustainable sneaker brands | 22.2K | 3.3% | 5 |
| Aug 2026 | Sustainable sneaker brands | 22.2K | 3.2% | 5 |
| Sep 2026 | Sustainable sneaker brands | 22.2K | 3.1% | 5 |

## How are CARIUMA’s branded searches counted?

Brandwave collects information about searches that people make online using CARIUMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cariuma”

## Which sustainable sneaker brands compete with CARIUMA?

- [Rothy's](/demand/global-en/brands/rothy-s)
- [Allbirds](/demand/global-en/brands/allbirds): Head-to-head: /demand/global-en/compare/allbirds-vs-cariuma
- [VEJA](/demand/global-en/brands/veja): Head-to-head: /demand/global-en/compare/cariuma-vs-veja
- [Nothing New](/demand/global-en/brands/nothing-new): Head-to-head: /demand/global-en/compare/cariuma-vs-nothing-new
- [SAOLA](/demand/global-en/brands/saola): Head-to-head: /demand/global-en/compare/cariuma-vs-saola
- [Thousand Fell](/demand/global-en/brands/thousand-fell): Head-to-head: /demand/global-en/compare/cariuma-vs-thousand-fell

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "CARIUMA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cariuma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cariuma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
