--- title: "Carhartt: search popularity and Share of Search worldwide" description: "Carhartt is workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/carhartt" publisher: "Brandwave" --- # Carhartt: search popularity and Share of Search worldwide Carhartt is workwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Carhartt - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hoodies**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hoodies | 4 | 1.3% | 246K | | Car seat cover brands | 1 | 74.5% | 246K | - [Hoodies](/demand/global-en/categories/hoodies) - [Car seat cover brands](/demand/global-en/categories/car-seat-cover-brands) ## How has branded search demand for Carhartt changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 246K. - Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide decreased from 3.3% to 1.3%. - Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide peaked at 5.7% in December 2025 and was lowest at 0.9% in May 2026. - Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among car seat cover brands worldwide decreased from 87.5% to 74.5%. - Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among car seat cover brands worldwide peaked at 94% in December 2025 and was lowest at 62.3% in May 2026. ## How did search popularity change for hoodies worldwide in August 2026? - In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%. - In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%. - In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%. - Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026. ## How did search popularity change for car seat cover brands worldwide in August 2026? - In August 2026, Carhartt gained estimated Share of Search among car seat cover brands worldwide, from 63.9% to 74.5%. - In August 2026, BDK lost estimated Share of Search among car seat cover brands worldwide, from 23.4% to 18.3%. - In August 2026, Gorla lost estimated Share of Search among car seat cover brands worldwide, from 10.5% to 5.5%. - Wet Okole’s estimated Share of Search among car seat cover brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hoodies | 823K | 3.3% | 4 | | Nov 2025 | Hoodies | 1.5M | 4.7% | 4 | | Dec 2025 | Hoodies | 1.5M | 5.7% | 4 | | Jan 2026 | Hoodies | 823K | 3.2% | 4 | | Feb 2026 | Hoodies | 450K | 2.5% | 4 | | Mar 2026 | Hoodies | 301K | 1.5% | 4 | | Apr 2026 | Hoodies | 201K | 1.1% | 4 | | May 2026 | Hoodies | 165K | 0.9% | 4 | | Jun 2026 | Hoodies | 165K | 1.1% | 4 | | Jul 2026 | Hoodies | 165K | 1% | 4 | | Aug 2026 | Hoodies | 246K | 1.3% | 4 | | Sep 2026 | Hoodies | — | — | — | | Oct 2025 | Car seat cover brands | 823K | 87.5% | 1 | | Nov 2025 | Car seat cover brands | 1.5M | 92.9% | 1 | | Dec 2025 | Car seat cover brands | 1.5M | 94% | 1 | | Jan 2026 | Car seat cover brands | 823K | 89.1% | 1 | | Feb 2026 | Car seat cover brands | 450K | 82.8% | 1 | | Mar 2026 | Car seat cover brands | 301K | 72.4% | 1 | | Apr 2026 | Car seat cover brands | 201K | 66.8% | 1 | | May 2026 | Car seat cover brands | 165K | 62.3% | 1 | | Jun 2026 | Car seat cover brands | 165K | 63.9% | 1 | | Jul 2026 | Car seat cover brands | 165K | 63.9% | 1 | | Aug 2026 | Car seat cover brands | 246K | 74.5% | 1 | | Sep 2026 | Car seat cover brands | — | — | — | ## How is Carhartt measured? Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carhartt jacket” ## Which hoodies compete with Carhartt? - [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/carhartt-vs-uniqlo - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/carhartt-vs-patagonia - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/carhartt-vs-the-north-face - [Gildan](/demand/global-en/brands/gildan): Head-to-head: /demand/global-en/compare/carhartt-vs-gildan - [Champion](/demand/global-en/brands/champion): Head-to-head: /demand/global-en/compare/carhartt-vs-champion ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Carhartt: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/carhartt This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carhartt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.