---
title: "Carhartt WIP: search popularity and Share of Search worldwide"
description: "Carhartt WIP is a streetwear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/carhartt-wip"
publisher: "Brandwave"
---

# Carhartt WIP: search popularity and Share of Search worldwide

Carhartt WIP is a streetwear label sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Carhartt WIP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among workwear brands**: 98.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 1 | 98.4% | 2.2M |

- [Workwear brands](/demand/global-en/categories/workwear-brands)

## How has branded search demand for Carhartt WIP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Carhartt WIP worldwide fell from 4.1M to 2.2M.
- Across the 11 months ending August 2026, Carhartt WIP’s estimated Share of Search among workwear brands worldwide peaked at 99.4% in December 2025 and was lowest at 98.1% in May 2026.

## How did search popularity change for workwear brands worldwide in August 2026?

- Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 4.1M | 98.7% | 1 |
| Nov 2025 | Workwear brands | 6.1M | 99.3% | 1 |
| Dec 2025 | Workwear brands | 6.1M | 99.4% | 1 |
| Jan 2026 | Workwear brands | 4.1M | 99.1% | 1 |
| Feb 2026 | Workwear brands | 2.7M | 98.8% | 1 |
| Mar 2026 | Workwear brands | 2.7M | 98.7% | 1 |
| Apr 2026 | Workwear brands | 2.2M | 98.4% | 1 |
| May 2026 | Workwear brands | 1.8M | 98.1% | 1 |
| Jun 2026 | Workwear brands | 1.8M | 98.2% | 1 |
| Jul 2026 | Workwear brands | 1.8M | 98.4% | 1 |
| Aug 2026 | Workwear brands | 2.2M | 98.4% | 1 |
| Sep 2026 | Workwear brands | — | — | — |

## How is Carhartt WIP measured?

Brandwave collects information about searches that people make online using Carhartt WIP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “carhartt”

## Which workwear brands compete with Carhartt WIP?

- [Hard Yakka](/demand/global-en/brands/hard-yakka): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-hard-yakka
- [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-dickies
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-caterpillar
- [Bisley](/demand/global-en/brands/bisley): Head-to-head: /demand/global-en/compare/bisley-vs-carhartt-wip

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carhartt WIP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/carhartt-wip

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/carhartt-wip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.