---
title: "CargoWise: search popularity worldwide"
description: "Logistics and customs software from WiseTech Global. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cargowise"
publisher: "Brandwave"
---

# CargoWise: search popularity worldwide

Logistics and customs software from WiseTech Global. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: CargoWise
- **Owned by**: WiseTech Global
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among trade compliance platforms**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trade compliance platforms | 5 | 3.6% | 18.1K |
| Customs brokerage platforms | 4 | 4.4% | 18.1K |

- [Trade compliance platforms](/demand/global-en/categories/trade-compliance-platforms)
- [Customs brokerage platforms](/demand/global-en/categories/customs-brokerage-platforms)

## Top trade compliance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CargoWise was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CargoWise is the joint fifth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Descartes MacroPoint | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| e2open Global Trade Management | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Thomson Reuters | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Oracle Global Trade Management | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Amber Road | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| CargoWise | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Livingston | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Expeditors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about trade compliance platforms

- Asked ChatGPT "Which trade compliance platform should I use?": 1. Descartes MacroPoint, 2. Thomson Reuters, 3. e2open Global Trade Management, 4. Oracle Global Trade Management
- Asked ChatGPT "What are the best trade compliance platforms?": 1. Descartes MacroPoint, 2. e2open Global Trade Management, 3. Thomson Reuters, 4. Oracle Global Trade Management, 5. CargoWise
- Asked ChatGPT "What's the best trade compliance platform for cross border trade?": 1. e2open Global Trade Management, 2. Descartes MacroPoint, 3. Thomson Reuters, 4. Oracle Global Trade Management, 5. Amber Road
- Searched Google, AI Overview "global trade compliance": named none of the brands we track
- Searched Google, AI Overview "customs compliance software": 1. Thomson Reuters

Not named in any answer: Livingston and Expeditors.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for CargoWise changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for CargoWise worldwide rose from 14.8K to 18.1K.
- Across the 12 months ending September 2026, CargoWise’s share of searches among trade compliance platforms worldwide increased from 2.7% to 3.6%.
- Across the 12 months ending September 2026, CargoWise’s share of searches among customs brokerage platforms worldwide increased from 3.6% to 4.4%.
- Across the 12 months ending September 2026, CargoWise’s share of searches among customs brokerage platforms worldwide peaked at 4.9% in March 2026 and was lowest at 3.1% in July 2026.

## How did search popularity change for trade compliance platforms worldwide in September 2026?

- In September 2026, Amber Road overtook CargoWise to rank 4th among trade compliance platforms worldwide, with 3.6% of the searches.
- Estimated monthly branded searches for e2open Global Trade Management worldwide rose 150% over 12 measured months, from 20 to 50 in September 2026.
- Estimated monthly branded searches for CargoWise worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Descartes MacroPoint worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
- Estimated monthly branded searches for Oracle Global Trade Management worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
- Estimated monthly branded searches for Thomson Reuters worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## How did search popularity change for customs brokerage platforms worldwide in September 2026?

- In September 2026, Magaya lost share of searches among customs brokerage platforms worldwide, from 2% to 1.3%.
- Estimated monthly branded searches for CargoWise worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Descartes MacroPoint worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trade compliance platforms | 14.8K | 2.7% | 5 |
| Nov 2025 | Trade compliance platforms | 14.8K | 3.3% | 5 |
| Dec 2025 | Trade compliance platforms | 14.8K | 3.3% | 5 |
| Jan 2026 | Trade compliance platforms | 14.8K | 2.9% | 5 |
| Feb 2026 | Trade compliance platforms | 14.8K | 3% | 5 |
| Mar 2026 | Trade compliance platforms | 18.1K | 3.6% | 5 |
| Apr 2026 | Trade compliance platforms | 14.8K | 2.7% | 5 |
| May 2026 | Trade compliance platforms | 14.8K | 2.8% | 5 |
| Jun 2026 | Trade compliance platforms | 14.8K | 2.9% | 5 |
| Jul 2026 | Trade compliance platforms | 14.8K | 2.6% | 5 |
| Aug 2026 | Trade compliance platforms | 18.1K | 3.6% | 4 |
| Sep 2026 | Trade compliance platforms | 18.1K | 3.6% | 5 |
| Oct 2025 | Customs brokerage platforms | 14.8K | 3.6% | 4 |
| Nov 2025 | Customs brokerage platforms | 14.8K | 4.1% | 5 |
| Dec 2025 | Customs brokerage platforms | 14.8K | 4.4% | 4 |
| Jan 2026 | Customs brokerage platforms | 14.8K | 4% | 4 |
| Feb 2026 | Customs brokerage platforms | 14.8K | 4% | 4 |
| Mar 2026 | Customs brokerage platforms | 18.1K | 4.9% | 4 |
| Apr 2026 | Customs brokerage platforms | 14.8K | 3.6% | 4 |
| May 2026 | Customs brokerage platforms | 14.8K | 3.6% | 4 |
| Jun 2026 | Customs brokerage platforms | 14.8K | 3.6% | 4 |
| Jul 2026 | Customs brokerage platforms | 14.8K | 3.1% | 4 |
| Aug 2026 | Customs brokerage platforms | 18.1K | 4.4% | 4 |
| Sep 2026 | Customs brokerage platforms | 18.1K | 4.4% | 4 |

## How are CargoWise’s branded searches counted?

Brandwave collects information about searches that people make online using CargoWise’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cargowise”

## Which trade compliance platforms compete with CargoWise?

- [Livingston](/demand/global-en/brands/livingston)
- [Thomson Reuters](/demand/global-en/brands/thomson-reuters): Head-to-head: /demand/global-en/compare/cargowise-vs-thomson-reuters
- [Expeditors](/demand/global-en/brands/expeditors): Head-to-head: /demand/global-en/compare/cargowise-vs-expeditors
- [Amber Road](/demand/global-en/brands/amber-road): Head-to-head: /demand/global-en/compare/amber-road-vs-cargowise
- [Oracle Global Trade Management](/demand/global-en/brands/oracle-global-trade-management): Head-to-head: /demand/global-en/compare/cargowise-vs-oracle-global-trade-management
- [e2open Global Trade Management](/demand/global-en/brands/e2open-global-trade-management): Head-to-head: /demand/global-en/compare/cargowise-vs-e2open-global-trade-management
- [Descartes MacroPoint](/demand/global-en/brands/descartes-macropoint)

## Who owns CargoWise?

CargoWise is owned by WiseTech Global. Brandwave does not track any other brands owned by WiseTech Global.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns CargoWise?

CargoWise is owned by WiseTech Global. Brandwave does not track any other brands owned by WiseTech Global.

## Cite this page

Brandwave. "CargoWise: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cargowise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cargowise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
