--- title: "Care.com: search popularity worldwide" description: "Care.com is a marketplace for babysitters, pet sitters and carers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/care-com" publisher: "Brandwave" --- # Care.com: search popularity worldwide Care.com is a marketplace for babysitters, pet sitters and carers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Care.com - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pet sitting marketplaces**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet sitting marketplaces | 2 | 21.1% | 60.5K | - [Pet sitting marketplaces](/demand/global-en/categories/pet-sitting-marketplaces) ## Top pet sitting marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Care.com was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Care.com is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TrustedHousesitters | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wag | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Care.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fetch! Pet Care | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pawshake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet sitting marketplaces - Asked ChatGPT "Which pet sitting marketplace should I use?": 1. Rover, 2. TrustedHousesitters, 3. Care.com, 4. Fetch! Pet Care - Asked ChatGPT "What are the best pet sitting marketplaces?": 1. Rover, 2. TrustedHousesitters, 3. Wag, 4. Care.com - Asked ChatGPT "What's the best pet sitting marketplace for a dog owner travelling?": 1. Rover, 2. TrustedHousesitters, 3. Wag - Searched Google, AI Overview "dog walking app": 1. Rover, 2. Wag - Searched Google, AI Overview "pet sitter app": 1. Rover, 2. Wag, 3. TrustedHousesitters, 4. Fetch! Pet Care Not named in any answer: Pawshake. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Care.com changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Care.com worldwide held steady at 60.5K. - Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide decreased from 21.8% to 21.1%. - Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide peaked at 24.6% in March 2026 and was lowest at 21.1% in April 2026. ## How did search popularity change for pet sitting marketplaces worldwide in September 2026? - In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide. - In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide. - Estimated monthly branded searches for Pawshake worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet sitting marketplaces | 60.5K | 21.8% | 2 | | Nov 2025 | Pet sitting marketplaces | 60.5K | 21.9% | 2 | | Dec 2025 | Pet sitting marketplaces | 60.5K | 21.8% | 2 | | Jan 2026 | Pet sitting marketplaces | 74K | 21.9% | 2 | | Feb 2026 | Pet sitting marketplaces | 60.5K | 21.8% | 2 | | Mar 2026 | Pet sitting marketplaces | 74K | 24.6% | 2 | | Apr 2026 | Pet sitting marketplaces | 60.5K | 21.1% | 2 | | May 2026 | Pet sitting marketplaces | 60.5K | 21.2% | 2 | | Jun 2026 | Pet sitting marketplaces | 60.5K | 21.1% | 2 | | Jul 2026 | Pet sitting marketplaces | 74K | 23.8% | 2 | | Aug 2026 | Pet sitting marketplaces | 74K | 21.3% | 2 | | Sep 2026 | Pet sitting marketplaces | 60.5K | 21.1% | 2 | ## How are Care.com’s branded searches counted? Brandwave collects information about searches that people make online using Care.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “care com” - “care.com” ## Which pet sitting marketplaces compete with Care.com? - [TrustedHousesitters](/demand/global-en/brands/trustedhousesitters): Head-to-head: /demand/global-en/compare/care-com-vs-trustedhousesitters - [Pawshake](/demand/global-en/brands/pawshake): Head-to-head: /demand/global-en/compare/care-com-vs-pawshake - [Fetch! Pet Care](/demand/global-en/brands/fetch-pet-care): Head-to-head: /demand/global-en/compare/care-com-vs-fetch-pet-care - [Wag](/demand/global-en/brands/wag): Head-to-head: /demand/global-en/compare/care-com-vs-wag - [Rover](/demand/global-en/brands/rover): Head-to-head: /demand/global-en/compare/care-com-vs-rover ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Care.com: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/care-com This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/care-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.