---
title: "Captions: search popularity worldwide"
description: "An AI video editing and avatar app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/captions-app"
publisher: "Brandwave"
---

# Captions: search popularity worldwide

An AI video editing and avatar app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Captions
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among AI avatar video platforms**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI avatar video platforms | 4 | 2.2% | 72.6K |

- [AI avatar video platforms](/demand/global-en/categories/ai-avatar-video-platforms)

## Top AI avatar video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Captions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Captions is the fifth most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Synthesia | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| HeyGen | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| D-ID | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Captions | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about AI avatar video platforms

- Asked ChatGPT "Which AI avatar video platform should I use?": 1. HeyGen, 2. Synthesia, 3. Captions, 4. D-ID
- Asked ChatGPT "What are the best AI avatar video platforms?": 1. HeyGen, 2. Synthesia, 3. D-ID, 4. Colossyan, 5. Captions
- Asked ChatGPT "What's the best AI avatar video platform for business videos?": 1. Synthesia, 2. HeyGen, 3. Colossyan
- Searched Google, AI Overview "ai presenter video": 1. Synthesia, 2. HeyGen, 3. D-ID
- Searched Google, AI Overview "avatar video maker": 1. D-ID

Not named in any answer: Elai.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Captions changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Captions worldwide fell from 105K to 72.6K.
- Across the 12 months ending September 2026, Captions’ share of searches among AI avatar video platforms worldwide decreased from 2.8% to 2.2%.

## How did search popularity change for AI avatar video platforms worldwide in September 2026?

- In September 2026, D-ID gained share of searches among AI avatar video platforms worldwide, from 26% to 30%.
- In September 2026, HeyGen lost share of searches among AI avatar video platforms worldwide, from 63% to 59.9%.
- In September 2026, Captions lost share of searches among AI avatar video platforms worldwide, from 2.7% to 2.2%.
- Estimated monthly branded searches for Elai worldwide fell 79.4% over 12 measured months, from 1.3K to 270 in September 2026.
- Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.
- Estimated monthly branded searches for Colossyan worldwide fell 17.2% over 12 measured months, from 14.9K to 12.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI avatar video platforms | 105K | 2.8% | 4 |
| Nov 2025 | AI avatar video platforms | 103K | 2.7% | 4 |
| Dec 2025 | AI avatar video platforms | 100K | 2.7% | 4 |
| Jan 2026 | AI avatar video platforms | 105K | 2.5% | 4 |
| Feb 2026 | AI avatar video platforms | 105K | 2.6% | 4 |
| Mar 2026 | AI avatar video platforms | 105K | 2.6% | 4 |
| Apr 2026 | AI avatar video platforms | 88.8K | 2.2% | 4 |
| May 2026 | AI avatar video platforms | 88.8K | 2.3% | 4 |
| Jun 2026 | AI avatar video platforms | 103K | 3.1% | 4 |
| Jul 2026 | AI avatar video platforms | 103K | 3.1% | 4 |
| Aug 2026 | AI avatar video platforms | 86.1K | 2.7% | 4 |
| Sep 2026 | AI avatar video platforms | 72.6K | 2.2% | 4 |

## How are Captions’ branded searches counted?

Brandwave collects information about searches that people make online using Captions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “captions ai”
- “captions app”

## Which AI avatar video platforms compete with Captions?

- [HeyGen](/demand/global-en/brands/heygen): Head-to-head: /demand/global-en/compare/captions-app-vs-heygen
- [D-ID](/demand/global-en/brands/d-id): Head-to-head: /demand/global-en/compare/captions-app-vs-d-id
- [Synthesia](/demand/global-en/brands/synthesia): Head-to-head: /demand/global-en/compare/captions-app-vs-synthesia
- [Colossyan](/demand/global-en/brands/colossyan): Head-to-head: /demand/global-en/compare/captions-app-vs-colossyan
- [Elai](/demand/global-en/brands/elai): Head-to-head: /demand/global-en/compare/captions-app-vs-elai

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Captions: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/captions-app

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/captions-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
