--- title: "How popular is Cantu? Searches and AI answers worldwide" description: "Cantu makes products for natural and textured hair. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cantu" publisher: "Brandwave" --- # How popular is Cantu? Searches and AI answers worldwide Cantu makes products for natural and textured hair. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cantu - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among curly hair product brands**: 30.5% ## Where does Cantu compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curly hair product brands | 1 | 30.5% | 110K | - [Curly hair product brands](/demand/global-en/categories/curly-hair-product-brands) ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cantu did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Cantu changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Cantu worldwide held steady at 110K. - Across the 12 months ending October 2026, Cantu’s share of searches among curly hair product brands worldwide increased from 24.4% to 30.5%. - Across the 12 months ending October 2026, Cantu’s share of searches among curly hair product brands worldwide peaked at 34.5% in May 2026 and was lowest at 24.4% in November 2025. ## How did search popularity change for curly hair product brands worldwide in October 2026? - In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%. - In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%. - PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026. - Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026. - Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. - Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Curly hair product brands | 110K | 24.4% | 1 | | Dec 2025 | Curly hair product brands | 110K | 26% | 1 | | Jan 2026 | Curly hair product brands | 110K | 28.7% | 1 | | Feb 2026 | Curly hair product brands | 110K | 29.5% | 1 | | Mar 2026 | Curly hair product brands | 110K | 26.4% | 1 | | Apr 2026 | Curly hair product brands | 110K | 28.8% | 1 | | May 2026 | Curly hair product brands | 135K | 34.5% | 1 | | Jun 2026 | Curly hair product brands | 110K | 30% | 1 | | Jul 2026 | Curly hair product brands | 110K | 28.5% | 1 | | Aug 2026 | Curly hair product brands | 110K | 28.7% | 1 | | Sep 2026 | Curly hair product brands | 110K | 31.1% | 1 | | Oct 2026 | Curly hair product brands | 110K | 30.5% | 1 | ## How are Cantu’s branded searches counted? Brandwave collects information about searches that people make online using Cantu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cantu” ## Which curly hair product brands compete with Cantu? - [Bounce Curl](/demand/global-en/brands/bounce-curl): Head-to-head: /demand/global-en/compare/bounce-curl-vs-cantu - [Curlsmith](/demand/global-en/brands/curlsmith): Head-to-head: /demand/global-en/compare/cantu-vs-curlsmith - [Ouidad](/demand/global-en/brands/ouidad): Head-to-head: /demand/global-en/compare/cantu-vs-ouidad - [Not Your Mother's](/demand/global-en/brands/not-your-mother-s): Head-to-head: /demand/global-en/compare/cantu-vs-not-your-mother-s - [PATTERN Beauty](/demand/global-en/brands/pattern-beauty): Head-to-head: /demand/global-en/compare/cantu-vs-pattern-beauty - [DevaCurl](/demand/global-en/brands/devacurl) - [Kinky-Curly](/demand/global-en/brands/kinky-curly) - [Uncle Funky's Daughter](/demand/global-en/brands/uncle-funkys-daughter) - [Briogeo](/demand/global-en/brands/briogeo) - [Jessicurl](/demand/global-en/brands/jessicurl) - [Mielle](/demand/global-en/brands/mielle) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Cantu? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/cantu This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cantu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.