--- title: "Camtasia: search popularity and Share of Search worldwide" description: "Camtasia is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/camtasia" publisher: "Brandwave" --- # Camtasia: search popularity and Share of Search worldwide Camtasia is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Camtasia - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among screen recording apps**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Screen recording apps | 5 | 4.3% | 74K | | Screen capture tools | 3 | 17% | 74K | | Screenshot and screencast tools | 3 | 18.7% | 74K | - [Screen recording apps](/demand/global-en/categories/screen-recording-apps) - [Screen capture tools](/demand/global-en/categories/screen-capture-tools) - [Screenshot and screencast tools](/demand/global-en/categories/screenshot-and-screencast-tools) ## How has branded search demand for Camtasia changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide decreased from 6.4% to 4.3%. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide peaked at 6.4% in October 2025 and was lowest at 4.1% in June 2026. - Across the 11 months ending August 2026, Camtasia fell from 4th to 5th among screen recording apps worldwide. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen capture tools worldwide decreased from 21.3% to 17%. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen capture tools worldwide peaked at 22.5% in November 2025 and was lowest at 14.8% in July 2026. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide decreased from 22.8% to 18.7%. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 22.8% in October 2025 and was lowest at 15.3% in April 2026. ## How did search popularity change for screen recording apps worldwide in August 2026? - In August 2026, OBS Studio gained estimated Share of Search among screen recording apps worldwide, from 68.4% to 70.3%. - In August 2026, ScreenPal gained estimated Share of Search among screen recording apps worldwide, from 4.3% to 5.3%. - In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%. - Estimated monthly branded searches for Zight worldwide rose 307.8% over 11 measured months, from 34K to 139K in August 2026. - Estimated monthly branded searches for Snagit worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. ## How did search popularity change for screen capture tools worldwide in August 2026? - In August 2026, ShareX gained estimated Share of Search among screen capture tools worldwide, from 27.1% to 31%. - In August 2026, Camtasia gained estimated Share of Search among screen capture tools worldwide, from 14.8% to 17%. - In August 2026, Snagit gained estimated Share of Search among screen capture tools worldwide, from 12.1% to 13.9%. - In August 2026, Loom lost estimated Share of Search among screen capture tools worldwide, from 43% to 34.8%. - Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for screenshot and screencast tools worldwide in August 2026? - In August 2026, ScreenPal gained estimated Share of Search among screenshot and screencast tools worldwide, from 17.2% to 23.1%. - In August 2026, Camtasia gained estimated Share of Search among screenshot and screencast tools worldwide, from 16.7% to 18.7%. - In August 2026, Snagit gained estimated Share of Search among screenshot and screencast tools worldwide, from 13.6% to 15.3%. - In August 2026, Loom lost estimated Share of Search among screenshot and screencast tools worldwide, from 48.4% to 38.3%. - Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026. - Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Screen recording apps | 110K | 6.4% | 4 | | Nov 2025 | Screen recording apps | 110K | 6.4% | 4 | | Dec 2025 | Screen recording apps | 90.5K | 5.3% | 4 | | Jan 2026 | Screen recording apps | 110K | 6.1% | 4 | | Feb 2026 | Screen recording apps | 90.5K | 5.1% | 4 | | Mar 2026 | Screen recording apps | 110K | 5.5% | 5 | | Apr 2026 | Screen recording apps | 90.5K | 4.6% | 5 | | May 2026 | Screen recording apps | 90.5K | 4.8% | 5 | | Jun 2026 | Screen recording apps | 74K | 4.1% | 5 | | Jul 2026 | Screen recording apps | 74K | 4.1% | 5 | | Aug 2026 | Screen recording apps | 74K | 4.3% | 5 | | Sep 2026 | Screen recording apps | — | — | — | | Oct 2025 | Screen capture tools | 110K | 21.3% | 3 | | Nov 2025 | Screen capture tools | 110K | 22.5% | 3 | | Dec 2025 | Screen capture tools | 90.5K | 19.1% | 3 | | Jan 2026 | Screen capture tools | 110K | 20% | 3 | | Feb 2026 | Screen capture tools | 90.5K | 17.8% | 3 | | Mar 2026 | Screen capture tools | 110K | 17.8% | 3 | | Apr 2026 | Screen capture tools | 90.5K | 15.5% | 3 | | May 2026 | Screen capture tools | 90.5K | 17% | 3 | | Jun 2026 | Screen capture tools | 74K | 15.2% | 3 | | Jul 2026 | Screen capture tools | 74K | 14.8% | 3 | | Aug 2026 | Screen capture tools | 74K | 17% | 3 | | Sep 2026 | Screen capture tools | — | — | — | | Oct 2025 | Screenshot and screencast tools | 110K | 22.8% | 3 | | Nov 2025 | Screenshot and screencast tools | 110K | 22.6% | 3 | | Dec 2025 | Screenshot and screencast tools | 90.5K | 19.5% | 3 | | Jan 2026 | Screenshot and screencast tools | 110K | 19.5% | 3 | | Feb 2026 | Screenshot and screencast tools | 90.5K | 18.9% | 3 | | Mar 2026 | Screenshot and screencast tools | 110K | 17.7% | 3 | | Apr 2026 | Screenshot and screencast tools | 90.5K | 15.3% | 3 | | May 2026 | Screenshot and screencast tools | 90.5K | 17.6% | 3 | | Jun 2026 | Screenshot and screencast tools | 74K | 16.1% | 3 | | Jul 2026 | Screenshot and screencast tools | 74K | 16.7% | 3 | | Aug 2026 | Screenshot and screencast tools | 74K | 18.7% | 3 | | Sep 2026 | Screenshot and screencast tools | — | — | — | ## How is Camtasia measured? Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “camtasia” ## Which screen recording apps compete with Camtasia? - [OBS Studio](/demand/global-en/brands/obs): Head-to-head: /demand/global-en/compare/camtasia-vs-obs - [Loom](/demand/global-en/brands/loom): Head-to-head: /demand/global-en/compare/camtasia-vs-loom - [Zight](/demand/global-en/brands/zight): Head-to-head: /demand/global-en/compare/camtasia-vs-zight - [ScreenPal](/demand/global-en/brands/screenpal): Head-to-head: /demand/global-en/compare/camtasia-vs-screenpal - [Snagit](/demand/global-en/brands/snagit): Head-to-head: /demand/global-en/compare/camtasia-vs-snagit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Camtasia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/camtasia This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/camtasia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.