--- title: "Campbell's: search popularity and Share of Search worldwide" description: "Campbell's makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/campbells" publisher: "Brandwave" --- # Campbell's: search popularity and Share of Search worldwide Campbell's makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Campbell's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among soup brands**: 10.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup brands | 2 | 10.5% | 246K | | Stock cubes | 2 | 30.4% | 246K | - [Soup brands](/demand/global-en/categories/soup-brands) - [Stock cubes](/demand/global-en/categories/stock-cubes) ## How has branded search demand for Campbell's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Campbell's worldwide fell from 301K to 246K. - Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide decreased from 14.2% to 10.5%. - Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide peaked at 17.6% in November 2025 and was lowest at 9.2% in December 2025. - Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide decreased from 37.3% to 30.4%. - Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide peaked at 37.3% in December 2025 and was lowest at 29.5% in January 2026. ## How did search popularity change for soup brands worldwide in August 2026? - In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%. - In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%. - In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for stock cubes worldwide in August 2026? - In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%. - In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%. - In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%. - Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup brands | 301K | 14.2% | 2 | | Nov 2025 | Soup brands | 450K | 17.6% | 2 | | Dec 2025 | Soup brands | 301K | 9.2% | 2 | | Jan 2026 | Soup brands | 246K | 14.1% | 2 | | Feb 2026 | Soup brands | 246K | 14.5% | 2 | | Mar 2026 | Soup brands | 246K | 14.1% | 2 | | Apr 2026 | Soup brands | 246K | 12.1% | 2 | | May 2026 | Soup brands | 246K | 12.1% | 2 | | Jun 2026 | Soup brands | 246K | 14.1% | 2 | | Jul 2026 | Soup brands | 246K | 12.4% | 2 | | Aug 2026 | Soup brands | 246K | 10.5% | 2 | | Sep 2026 | Soup brands | — | — | — | | Oct 2025 | Stock cubes | 301K | 37.3% | 2 | | Nov 2025 | Stock cubes | 450K | 32.8% | 2 | | Dec 2025 | Stock cubes | 301K | 37.3% | 2 | | Jan 2026 | Stock cubes | 246K | 29.5% | 2 | | Feb 2026 | Stock cubes | 246K | 33.8% | 2 | | Mar 2026 | Stock cubes | 246K | 29.5% | 2 | | Apr 2026 | Stock cubes | 246K | 33.9% | 2 | | May 2026 | Stock cubes | 246K | 30.4% | 2 | | Jun 2026 | Stock cubes | 246K | 33.9% | 2 | | Jul 2026 | Stock cubes | 246K | 33.9% | 2 | | Aug 2026 | Stock cubes | 246K | 30.4% | 2 | | Sep 2026 | Stock cubes | — | — | — | ## How is Campbell's measured? Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “campbells” ## Which soup brands compete with Campbell's? - [Covent Garden](/demand/global-en/brands/covent-garden): Head-to-head: /demand/global-en/compare/campbells-vs-covent-garden - [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/campbells-vs-heinz - [Progresso](/demand/global-en/brands/progresso): Head-to-head: /demand/global-en/compare/campbells-vs-progresso - [Amy's](/demand/global-en/brands/amy-s): Head-to-head: /demand/global-en/compare/amy-s-vs-campbells - [Continental](/demand/global-en/brands/continental-foods): Head-to-head: /demand/global-en/compare/campbells-vs-continental-foods - [Baxter's](/demand/global-en/brands/baxter-s) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Campbell's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/campbells This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/campbells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.