--- title: "Calvin Klein: search popularity and Share of Search worldwide" description: "Calvin Klein is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/calvin-klein" publisher: "Brandwave" --- # Calvin Klein: search popularity and Share of Search worldwide Calvin Klein is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Calvin Klein - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bras**: 46.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bras | 1 | 46.5% | 3.4M | | Underwear brands | 1 | 95.5% | 3.4M | - [Bras](/demand/global-en/categories/bras) - [Underwear brands](/demand/global-en/categories/underwear-brands) ## How has branded search demand for Calvin Klein changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Calvin Klein worldwide held steady at 3.4M. - Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide increased from 42.1% to 46.5%. - Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide peaked at 52.3% in March 2026 and was lowest at 42.1% in October 2025. - Across the 11 months ending August 2026, Calvin Klein rose from 2nd to 1st among bras worldwide. - Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands worldwide peaked at 97% in February 2026 and was lowest at 95.5% in August 2026. ## How did search popularity change for bras worldwide in August 2026? - Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026. - Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for underwear brands worldwide in August 2026? - Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bras | 3.4M | 42.1% | 2 | | Nov 2025 | Bras | 5M | 47.3% | 1 | | Dec 2025 | Bras | 4.1M | 42.6% | 2 | | Jan 2026 | Bras | 3.4M | 42.2% | 2 | | Feb 2026 | Bras | 4.1M | 51.9% | 1 | | Mar 2026 | Bras | 5M | 52.3% | 1 | | Apr 2026 | Bras | 3.4M | 46.2% | 1 | | May 2026 | Bras | 4.1M | 51.5% | 1 | | Jun 2026 | Bras | 3.4M | 46.5% | 1 | | Jul 2026 | Bras | 3.4M | 46.5% | 1 | | Aug 2026 | Bras | 3.4M | 46.5% | 1 | | Sep 2026 | Bras | — | — | — | | Oct 2025 | Underwear brands | 3.4M | 95.6% | 1 | | Nov 2025 | Underwear brands | 5M | 96.1% | 1 | | Dec 2025 | Underwear brands | 4.1M | 95.6% | 1 | | Jan 2026 | Underwear brands | 3.4M | 95.7% | 1 | | Feb 2026 | Underwear brands | 4.1M | 97% | 1 | | Mar 2026 | Underwear brands | 5M | 97% | 1 | | Apr 2026 | Underwear brands | 3.4M | 95.6% | 1 | | May 2026 | Underwear brands | 4.1M | 96.3% | 1 | | Jun 2026 | Underwear brands | 3.4M | 95.6% | 1 | | Jul 2026 | Underwear brands | 3.4M | 95.6% | 1 | | Aug 2026 | Underwear brands | 3.4M | 95.5% | 1 | | Sep 2026 | Underwear brands | — | — | — | ## How is Calvin Klein measured? Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “calvin klein” ## Which bras compete with Calvin Klein? - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/calvin-klein-vs-under-armour - [Triumph](/demand/global-en/brands/triumph): Head-to-head: /demand/global-en/compare/calvin-klein-vs-triumph - [Victoria's Secret](/demand/global-en/brands/victorias-secret): Head-to-head: /demand/global-en/compare/calvin-klein-vs-victorias-secret - [Wacoal](/demand/global-en/brands/wacoal): Head-to-head: /demand/global-en/compare/calvin-klein-vs-wacoal - [ThirdLove](/demand/global-en/brands/thirdlove): Head-to-head: /demand/global-en/compare/calvin-klein-vs-thirdlove ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Calvin Klein: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/calvin-klein This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/calvin-klein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.