---
title: "CallRail: search popularity and Share of Search worldwide"
description: "CallRail is a call tracking and marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/callrail"
publisher: "Brandwave"
---

# CallRail: search popularity and Share of Search worldwide

CallRail is a call tracking and marketing attribution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: CallRail
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among call tracking platforms**: 79.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Call tracking platforms | 1 | 79.2% | 34.4K |

- [Call tracking platforms](/demand/global-en/categories/call-tracking-platforms)

## How has branded search demand for CallRail changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for CallRail worldwide held steady, from 33.3K to 34.4K.
- Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide increased from 77.7% to 79.2%.
- Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide peaked at 79.6% in May 2026 and was lowest at 74% in November 2025.

## How did search popularity change for call tracking platforms worldwide in August 2026?

- In August 2026, Nimbata lost estimated Share of Search among call tracking platforms worldwide, from 3% to 2.4%.
- Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Invoca worldwide fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Call tracking platforms | 33.3K | 77.7% | 1 |
| Nov 2025 | Call tracking platforms | 27.2K | 74% | 1 |
| Dec 2025 | Call tracking platforms | 27.3K | 76.4% | 1 |
| Jan 2026 | Call tracking platforms | 33.4K | 78% | 1 |
| Feb 2026 | Call tracking platforms | 33.7K | 78.7% | 1 |
| Mar 2026 | Call tracking platforms | 34K | 78.4% | 1 |
| Apr 2026 | Call tracking platforms | 33.7K | 78.1% | 1 |
| May 2026 | Call tracking platforms | 34.7K | 79.6% | 1 |
| Jun 2026 | Call tracking platforms | 35K | 78.9% | 1 |
| Jul 2026 | Call tracking platforms | 35K | 78.9% | 1 |
| Aug 2026 | Call tracking platforms | 34.4K | 79.2% | 1 |
| Sep 2026 | Call tracking platforms | — | — | — |

## How is CallRail measured?

Brandwave collects information about searches that people make online using CallRail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “callrail”
- “callrail call tracking”

## Which call tracking platforms compete with CallRail?

- [WhatConverts](/demand/global-en/brands/whatconverts): Head-to-head: /demand/global-en/compare/callrail-vs-whatconverts
- [CallTrackingMetrics](/demand/global-en/brands/calltrackingmetrics): Head-to-head: /demand/global-en/compare/callrail-vs-calltrackingmetrics
- [Nimbata](/demand/global-en/brands/nimbata): Head-to-head: /demand/global-en/compare/callrail-vs-nimbata
- [Invoca](/demand/global-en/brands/invoca): Head-to-head: /demand/global-en/compare/callrail-vs-invoca

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "CallRail: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/callrail

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/callrail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.