--- title: "Call of Duty: search popularity worldwide" description: "Call of Duty is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/call-of-duty" publisher: "Brandwave" --- # Call of Duty: search popularity worldwide Call of Duty is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Call of Duty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among video game franchises**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game franchises | 5 | 3.4% | 1.8M | - [Video game franchises](/demand/global-en/categories/video-game-franchises) ## Top video game franchises in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Call of Duty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Call of Duty is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pokémon | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Call of Duty | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Legend of Zelda | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Minecraft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mario Kart | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grand Theft Auto | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Resident Evil | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fortnite | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | EA Sports FC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video game franchises - Asked ChatGPT "Which video game franchise should I buy?": 1. The Legend of Zelda, 2. Resident Evil, 3. Call of Duty - Asked ChatGPT "What are the best video game franchise brands?": 1. Pokémon, 2. Grand Theft Auto, 3. Call of Duty, 4. Minecraft, 5. The Legend of Zelda, 6. Resident Evil, 7. Fortnite - Asked ChatGPT "What's the best video game franchise for family gaming?": 1. Minecraft, 2. Mario Kart - Searched Google, AI Overview "video game franchises": 1. Mario Kart, 2. Pokémon, 3. Call of Duty, 4. Grand Theft Auto, 5. The Legend of Zelda - Searched Google, AI Overview "best video games": 1. The Legend of Zelda, 2. Minecraft, 3. Grand Theft Auto, 4. Mario Kart Not named in any answer: EA Sports FC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Call of Duty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Call of Duty worldwide fell from 2.2M to 1.8M. - Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide decreased from 5.2% to 3.4%. - Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide peaked at 5.3% in December 2025 and was lowest at 3.3% in March 2026. - Across the 12 months ending September 2026, Call of Duty fell from 4th to 5th among video game franchises worldwide. ## How did search popularity change for video game franchises worldwide in September 2026? - In September 2026, Resident Evil overtook Pokémon and 2 others to rank 2nd among video game franchises worldwide, with 20.5% of the searches. - In September 2026, The Legend of Zelda gained share of searches among video game franchises worldwide, from 2.2% to 3.1%. - In September 2026, Minecraft lost share of searches among video game franchises worldwide, from 56% to 46%. - In September 2026, Pokémon lost share of searches among video game franchises worldwide, from 16.8% to 13.8%. - In September 2026, Fortnite lost share of searches among video game franchises worldwide, from 13.8% to 11.3%. - In September 2026, Call of Duty lost share of searches among video game franchises worldwide, from 4.1% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game franchises | 2.2M | 5.2% | 4 | | Nov 2025 | Video game franchises | 2.2M | 4.9% | 4 | | Dec 2025 | Video game franchises | 2.7M | 5.3% | 4 | | Jan 2026 | Video game franchises | 1.8M | 3.7% | 4 | | Feb 2026 | Video game franchises | 1.5M | 3.4% | 5 | | Mar 2026 | Video game franchises | 1.8M | 3.3% | 5 | | Apr 2026 | Video game franchises | 1.8M | 4.1% | 5 | | May 2026 | Video game franchises | 1.8M | 4.3% | 4 | | Jun 2026 | Video game franchises | 1.8M | 4.4% | 4 | | Jul 2026 | Video game franchises | 1.8M | 4.4% | 4 | | Aug 2026 | Video game franchises | 1.8M | 4.1% | 4 | | Sep 2026 | Video game franchises | 1.8M | 3.4% | 5 | ## How are Call of Duty’s branded searches counted? Brandwave collects information about searches that people make online using Call of Duty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “call of duty” ## Which video game franchises compete with Call of Duty? - [Minecraft](/demand/global-en/brands/minecraft) - [Resident Evil](/demand/global-en/brands/resident-evil): Head-to-head: /demand/global-en/compare/call-of-duty-vs-resident-evil - [Pokémon](/demand/global-en/brands/pokemon): Head-to-head: /demand/global-en/compare/call-of-duty-vs-pokemon - [Fortnite](/demand/global-en/brands/fortnite): Head-to-head: /demand/global-en/compare/call-of-duty-vs-fortnite - [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda): Head-to-head: /demand/global-en/compare/call-of-duty-vs-the-legend-of-zelda - [Grand Theft Auto](/demand/global-en/brands/grand-theft-auto): Head-to-head: /demand/global-en/compare/call-of-duty-vs-grand-theft-auto - [Mario Kart](/demand/global-en/brands/mario-kart) - [EA Sports FC](/demand/global-en/brands/ea-sports-fc) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Call of Duty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/call-of-duty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/call-of-duty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.