--- title: "Cake Equity: search popularity worldwide" description: "Equity management software for startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cake-equity" publisher: "Brandwave" --- # Cake Equity: search popularity worldwide Equity management software for startups. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cake Equity - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among equity management platforms**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Equity management platforms | 5 | 5.8% | 3.6K | - [Equity management platforms](/demand/global-en/categories/equity-management-platforms) ## Top equity management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cake Equity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cake Equity is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pulley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shareworks | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ledgy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Eqvista | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Cake Equity | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Qapita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Global Shares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equity management platforms - Asked ChatGPT "Which equity management platform should I use?": 1. Pulley, 2. Carta, 3. Shareworks, 4. Ledgy - Asked ChatGPT "What are the best equity management platforms?": 1. Carta, 2. Pulley, 3. Shareworks, 4. Ledgy, 5. Eqvista, 6. Qapita, 7. Cake Equity - Asked ChatGPT "What's the best equity management platform for cap table management?": 1. Carta, 2. Shareworks, 3. Cake Equity, 4. Ledgy, 5. Pulley - Searched Google, AI Overview "equity management platform": 1. Carta, 2. Pulley, 3. Cake Equity, 4. Ledgy, 5. Eqvista - Searched Google, AI Overview "cap table software": 1. Carta, 2. Eqvista, 3. Pulley, 4. Ledgy, 5. Qapita, 6. Shareworks Not named in any answer: Global Shares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Cake Equity changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cake Equity worldwide held steady at 3.6K. - Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide peaked at 5.8% in September 2026 and was lowest at 4.7% in July 2026. ## How did search popularity change for equity management platforms worldwide in September 2026? - In September 2026, Ledgy overtook Qapita to rank 2nd among equity management platforms worldwide, with 13.2% of the searches. - In September 2026, Eqvista gained share of searches among equity management platforms worldwide, from 2.3% to 4.7%. - In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%. - In September 2026, Carta gained share of searches among equity management platforms worldwide, from 1.7% to 2.4%. - In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%. - In September 2026, Shareworks lost share of searches among equity management platforms worldwide, from 58.8% to 53.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Equity management platforms | 3.6K | 5.4% | 5 | | Nov 2025 | Equity management platforms | 3.6K | 5.7% | 5 | | Dec 2025 | Equity management platforms | 2.9K | 4.8% | 5 | | Jan 2026 | Equity management platforms | 3.6K | 5.2% | 5 | | Feb 2026 | Equity management platforms | 3.6K | 5% | 5 | | Mar 2026 | Equity management platforms | 3.6K | 4.8% | 5 | | Apr 2026 | Equity management platforms | 3.6K | 5% | 5 | | May 2026 | Equity management platforms | 3.6K | 5.7% | 5 | | Jun 2026 | Equity management platforms | 3.6K | 5.2% | 5 | | Jul 2026 | Equity management platforms | 2.9K | 4.7% | 5 | | Aug 2026 | Equity management platforms | 3.6K | 5.2% | 5 | | Sep 2026 | Equity management platforms | 3.6K | 5.8% | 5 | ## How are Cake Equity’s branded searches counted? Brandwave collects information about searches that people make online using Cake Equity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cake equity” ## Which equity management platforms compete with Cake Equity? - [Shareworks](/demand/global-en/brands/shareworks) - [Ledgy](/demand/global-en/brands/ledgy): Head-to-head: /demand/global-en/compare/cake-equity-vs-ledgy - [Qapita](/demand/global-en/brands/qapita): Head-to-head: /demand/global-en/compare/cake-equity-vs-qapita - [Global Shares](/demand/global-en/brands/global-shares): Head-to-head: /demand/global-en/compare/cake-equity-vs-global-shares - [Eqvista](/demand/global-en/brands/eqvista): Head-to-head: /demand/global-en/compare/cake-equity-vs-eqvista - [Carta](/demand/global-en/brands/carta): Head-to-head: /demand/global-en/compare/cake-equity-vs-carta - [Pulley](/demand/global-en/brands/pulley-equity) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cake Equity: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/cake-equity This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cake-equity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.