--- title: "Cadbury: search popularity and Share of Search worldwide" description: "Cadbury is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/cadbury" publisher: "Brandwave" --- # Cadbury: search popularity and Share of Search worldwide Cadbury is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cadbury - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among chocolate brands**: 14.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chocolate brands | 4 | 14.2% | 450K | | Chocolate spreads | 3 | 14.4% | 450K | | Hot chocolate brands | 2 | 23% | 450K | | Lollies | 1 | 44.1% | 450K | | Granola bar brands | 1 | 48.5% | 450K | - [Chocolate brands](/demand/global-en/categories/chocolate-brands) - [Chocolate spreads](/demand/global-en/categories/chocolate-spreads) - [Hot chocolate brands](/demand/global-en/categories/hot-chocolate-brands) - [Lollies](/demand/global-en/categories/lollies) - [Granola bar brands](/demand/global-en/categories/granola-bar-brands) ## How has branded search demand for Cadbury changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Cadbury worldwide rose from 368K to 450K. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide increased from 11% to 14.2%. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands worldwide peaked at 20.3% in November 2025 and was lowest at 6.6% in December 2025. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide increased from 10.7% to 14.4%. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate spreads worldwide peaked at 22.5% in November 2025 and was lowest at 9.5% in December 2025. - Across the 11 months ending August 2026, Cadbury rose from 5th to 3rd among chocolate spreads worldwide. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among hot chocolate brands worldwide peaked at 45.3% in November 2025 and was lowest at 15.8% in May 2026. - Across the 11 months ending August 2026, Cadbury rose from 3rd to 2nd among hot chocolate brands worldwide. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide increased from 31.4% to 44.1%. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide peaked at 58.9% in November 2025 and was lowest at 30.2% in January 2026. - Across the 11 months ending August 2026, Cadbury rose from 2nd to 1st among lollies worldwide. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide increased from 46% to 48.5%. - Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide peaked at 73.2% in November 2025 and was lowest at 40.3% in January 2026. ## How did search popularity change for chocolate brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%. - In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%. - In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%. - In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%. - Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026. ## How did search popularity change for chocolate spreads worldwide in August 2026? - In August 2026, Cadbury overtook Hershey's to rank 3rd among chocolate spreads worldwide, at 14.4%. - In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 39%. - In August 2026, Hershey's gained estimated Share of Search among chocolate spreads worldwide, from 13.7% to 14.4%. - In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%. - In August 2026, Jimmy's lost estimated Share of Search among chocolate spreads worldwide, from 16.8% to 14.4%. - Estimated monthly branded searches for Rigoni di Asiago worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. ## How did search popularity change for hot chocolate brands worldwide in August 2026? - In August 2026, Cadbury overtook Nesquik to rank 2nd among hot chocolate brands worldwide, at 23%. - In August 2026, Milo lost estimated Share of Search among hot chocolate brands worldwide, from 56.2% to 51.2%. - In August 2026, Nesquik lost estimated Share of Search among hot chocolate brands worldwide, from 20.7% to 18.8%. - Galaxy’s estimated Share of Search among hot chocolate brands worldwide has gained ground for 3 months in a row, from 3.9% to 4.6% in August 2026. - Estimated monthly branded searches for Options worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026. ## How did search popularity change for lollies worldwide in August 2026? - In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%. - In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%. - In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%. - Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## How did search popularity change for granola bar brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%. - In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%. - In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%. - In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chocolate brands | 368K | 11% | 4 | | Nov 2025 | Chocolate brands | 1M | 20.3% | 3 | | Dec 2025 | Chocolate brands | 368K | 6.6% | 4 | | Jan 2026 | Chocolate brands | 301K | 8.4% | 4 | | Feb 2026 | Chocolate brands | 368K | 9.4% | 4 | | Mar 2026 | Chocolate brands | 450K | 10.8% | 4 | | Apr 2026 | Chocolate brands | 368K | 10.7% | 4 | | May 2026 | Chocolate brands | 301K | 10.3% | 4 | | Jun 2026 | Chocolate brands | 368K | 13.6% | 4 | | Jul 2026 | Chocolate brands | 301K | 11.3% | 4 | | Aug 2026 | Chocolate brands | 450K | 14.2% | 4 | | Sep 2026 | Chocolate brands | — | — | — | | Oct 2025 | Chocolate spreads | 368K | 10.7% | 5 | | Nov 2025 | Chocolate spreads | 1M | 22.5% | 3 | | Dec 2025 | Chocolate spreads | 368K | 9.5% | 5 | | Jan 2026 | Chocolate spreads | 301K | 9.6% | 5 | | Feb 2026 | Chocolate spreads | 368K | 10.7% | 5 | | Mar 2026 | Chocolate spreads | 450K | 11.8% | 3 | | Apr 2026 | Chocolate spreads | 368K | 10.5% | 5 | | May 2026 | Chocolate spreads | 301K | 10.1% | 5 | | Jun 2026 | Chocolate spreads | 368K | 12.1% | 5 | | Jul 2026 | Chocolate spreads | 301K | 11.2% | 5 | | Aug 2026 | Chocolate spreads | 450K | 14.4% | 3 | | Sep 2026 | Chocolate spreads | — | — | — | | Oct 2025 | Hot chocolate brands | 368K | 22.7% | 3 | | Nov 2025 | Hot chocolate brands | 1M | 45.3% | 1 | | Dec 2025 | Hot chocolate brands | 368K | 22.7% | 2 | | Jan 2026 | Hot chocolate brands | 301K | 18% | 3 | | Feb 2026 | Hot chocolate brands | 368K | 21.7% | 2 | | Mar 2026 | Hot chocolate brands | 450K | 25.3% | 2 | | Apr 2026 | Hot chocolate brands | 368K | 22% | 2 | | May 2026 | Hot chocolate brands | 301K | 15.8% | 3 | | Jun 2026 | Hot chocolate brands | 368K | 20.7% | 2 | | Jul 2026 | Hot chocolate brands | 301K | 16.9% | 3 | | Aug 2026 | Hot chocolate brands | 450K | 23% | 2 | | Sep 2026 | Hot chocolate brands | — | — | — | | Oct 2025 | Lollies | 368K | 31.4% | 2 | | Nov 2025 | Lollies | 1M | 58.9% | 1 | | Dec 2025 | Lollies | 368K | 35.1% | 2 | | Jan 2026 | Lollies | 301K | 30.2% | 2 | | Feb 2026 | Lollies | 368K | 35.2% | 2 | | Mar 2026 | Lollies | 450K | 39.9% | 2 | | Apr 2026 | Lollies | 368K | 35.2% | 2 | | May 2026 | Lollies | 301K | 31.1% | 2 | | Jun 2026 | Lollies | 368K | 39.8% | 2 | | Jul 2026 | Lollies | 301K | 35.1% | 2 | | Aug 2026 | Lollies | 450K | 44.1% | 1 | | Sep 2026 | Lollies | — | — | — | | Oct 2025 | Granola bar brands | 368K | 46% | 1 | | Nov 2025 | Granola bar brands | 1M | 73.2% | 1 | | Dec 2025 | Granola bar brands | 368K | 51.3% | 1 | | Jan 2026 | Granola bar brands | 301K | 40.3% | 1 | | Feb 2026 | Granola bar brands | 368K | 47.1% | 1 | | Mar 2026 | Granola bar brands | 450K | 50.3% | 1 | | Apr 2026 | Granola bar brands | 368K | 46% | 1 | | May 2026 | Granola bar brands | 301K | 41.1% | 1 | | Jun 2026 | Granola bar brands | 368K | 46.6% | 1 | | Jul 2026 | Granola bar brands | 301K | 41.7% | 1 | | Aug 2026 | Granola bar brands | 450K | 48.5% | 1 | | Sep 2026 | Granola bar brands | — | — | — | ## How is Cadbury measured? Brandwave collects information about searches that people make online using Cadbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cadbury” ## Which chocolate brands compete with Cadbury? - [Ferrero Rocher](/demand/global-en/brands/ferrero-rocher): Head-to-head: /demand/global-en/compare/cadbury-vs-ferrero-rocher - [Lindt](/demand/global-en/brands/lindt): Head-to-head: /demand/global-en/compare/cadbury-vs-lindt - [Toblerone](/demand/global-en/brands/toblerone): Head-to-head: /demand/global-en/compare/cadbury-vs-toblerone - [Whittaker's](/demand/global-en/brands/whittakers): Head-to-head: /demand/global-en/compare/cadbury-vs-whittakers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cadbury: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cadbury This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cadbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.