---
title: "Cabela's: search popularity and Share of Search worldwide"
description: "Cabela's is outdoor retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/cabela-s"
publisher: "Brandwave"
---

# Cabela's: search popularity and Share of Search worldwide

Cabela's is outdoor retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Cabela's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hunting gear brands**: 87.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hunting gear brands | 1 | 87.5% | 2.2M |

- [Hunting gear brands](/demand/global-en/categories/hunting-gear-brands)

## How has branded search demand for Cabela's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Cabela's worldwide fell from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide increased from 85.2% to 87.5%.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide peaked at 92.5% in March 2026 and was lowest at 85.2% in October 2025.

## How did search popularity change for hunting gear brands worldwide in August 2026?

- In August 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 9.8% to 11.8%.
- In August 2026, Cabela's lost estimated Share of Search among hunting gear brands worldwide, from 89.5% to 87.5%.
- Estimated monthly branded searches for Sitka worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hunting gear brands | 2.7M | 85.2% | 1 |
| Nov 2025 | Hunting gear brands | 3.4M | 87.3% | 1 |
| Dec 2025 | Hunting gear brands | 4.1M | 91.1% | 1 |
| Jan 2026 | Hunting gear brands | 2.7M | 91.1% | 1 |
| Feb 2026 | Hunting gear brands | 2.2M | 91.2% | 1 |
| Mar 2026 | Hunting gear brands | 2.2M | 92.5% | 1 |
| Apr 2026 | Hunting gear brands | 1.8M | 91% | 1 |
| May 2026 | Hunting gear brands | 1.8M | 89.5% | 1 |
| Jun 2026 | Hunting gear brands | 1.8M | 91.1% | 1 |
| Jul 2026 | Hunting gear brands | 1.8M | 89.5% | 1 |
| Aug 2026 | Hunting gear brands | 2.2M | 87.5% | 1 |
| Sep 2026 | Hunting gear brands | — | — | — |

## How is Cabela's measured?

Brandwave collects information about searches that people make online using Cabela's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cabelas”

## Which hunting gear brands compete with Cabela's?

- [Kuiu](/demand/global-en/brands/kuiu): Head-to-head: /demand/global-en/compare/cabela-s-vs-kuiu
- [Remington](/demand/global-en/brands/remington-grooming): Head-to-head: /demand/global-en/compare/cabela-s-vs-remington-grooming
- [Sitka](/demand/global-en/brands/sitka): Head-to-head: /demand/global-en/compare/cabela-s-vs-sitka
- [Bass Pro](/demand/global-en/brands/bass-pro)
- [Browning](/demand/global-en/brands/browning)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cabela's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/cabela-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/cabela-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.