---
title: "Bushman: search popularity worldwide"
description: "Bushman makes insect repellent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bushman"
publisher: "Brandwave"
---

# Bushman: search popularity worldwide

Bushman makes insect repellent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bushman
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among insect repellent brands**: 63.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insect repellent brands | 1 | 63.8% | 10.2K |

- [Insect repellent brands](/demand/global-en/categories/insect-repellent-brands)

## How has branded search demand for Bushman changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bushman worldwide rose from 6.5K to 10.2K.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide increased from 54.7% to 63.8%.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide peaked at 63.8% in September 2026 and was lowest at 47.6% in August 2026.

## How did search popularity change for insect repellent brands worldwide in September 2026?

- In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%.
- In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.
- In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insect repellent brands | 6.5K | 54.7% | 1 |
| Nov 2025 | Insect repellent brands | 6.5K | 58.7% | 1 |
| Dec 2025 | Insect repellent brands | 8K | 59.4% | 1 |
| Jan 2026 | Insect repellent brands | 8K | 59.4% | 1 |
| Feb 2026 | Insect repellent brands | 5.8K | 59.7% | 1 |
| Mar 2026 | Insect repellent brands | 6.5K | 58.7% | 1 |
| Apr 2026 | Insect repellent brands | 5.3K | 52.1% | 1 |
| May 2026 | Insect repellent brands | 5.3K | 51.4% | 1 |
| Jun 2026 | Insect repellent brands | 8.3K | 58.6% | 1 |
| Jul 2026 | Insect repellent brands | 7.3K | 52.6% | 1 |
| Aug 2026 | Insect repellent brands | 5.3K | 47.6% | 1 |
| Sep 2026 | Insect repellent brands | 10.2K | 63.8% | 1 |

## How is Bushman measured?

Brandwave collects information about searches that people make online using Bushman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bushman insect”
- “bushman insect repellent”
- “bushman repellent”

## Which insect repellent brands compete with Bushman?

- [Rid](/demand/global-en/brands/rid): Head-to-head: /demand/global-en/compare/bushman-vs-rid
- [Off!](/demand/global-en/brands/off): Head-to-head: /demand/global-en/compare/bushman-vs-off

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bushman: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bushman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bushman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.