---
title: "Burwood: search popularity and Share of Search worldwide"
description: "Burwood is a toothbrush head brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/burwood"
publisher: "Brandwave"
---

# Burwood: search popularity and Share of Search worldwide

Burwood is a toothbrush head brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Burwood
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toothbrush head brands**: 13.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toothbrush head brands | 4 | 13.7% | 368K |

- [Toothbrush head brands](/demand/global-en/categories/electric-toothbrush-refill-brands)

## How has branded search demand for Burwood changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Burwood worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide increased from 11.3% to 13.7%.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide peaked at 15.8% in May 2026 and was lowest at 9.6% in November 2025.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
- In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.
- In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.
- Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toothbrush head brands | 301K | 11.3% | 4 |
| Nov 2025 | Toothbrush head brands | 301K | 9.6% | 4 |
| Dec 2025 | Toothbrush head brands | 301K | 9.7% | 4 |
| Jan 2026 | Toothbrush head brands | 301K | 11.5% | 4 |
| Feb 2026 | Toothbrush head brands | 301K | 12.8% | 4 |
| Mar 2026 | Toothbrush head brands | 368K | 14.8% | 4 |
| Apr 2026 | Toothbrush head brands | 368K | 15.6% | 3 |
| May 2026 | Toothbrush head brands | 368K | 15.8% | 3 |
| Jun 2026 | Toothbrush head brands | 368K | 15.6% | 3 |
| Jul 2026 | Toothbrush head brands | 368K | 14.7% | 3 |
| Aug 2026 | Toothbrush head brands | 368K | 13.7% | 4 |
| Sep 2026 | Toothbrush head brands | — | — | — |

## How is Burwood measured?

Brandwave collects information about searches that people make online using Burwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “burwood”

## Which toothbrush head brands compete with Burwood?

- [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/burwood-vs-philips
- [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/burwood-vs-oral-b
- [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/burwood-vs-colgate
- [Brushmo](/demand/global-en/brands/brushmo): Head-to-head: /demand/global-en/compare/brushmo-vs-burwood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Burwood: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/burwood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/burwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.