--- title: "Burt's Bees: search popularity and Share of Search worldwide" description: "Burt's Bees makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/burts-bees" publisher: "Brandwave" --- # Burt's Bees: search popularity and Share of Search worldwide Burt's Bees makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Burt's Bees - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among lip balm brands**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip balm brands | 3 | 5.9% | 110K | | Hand cream | 4 | 6.6% | 110K | | Dog shampoo brands | 2 | 43.2% | 110K | - [Lip balm brands](/demand/global-en/categories/lip-balm-brands) - [Hand cream](/demand/global-en/categories/hand-cream) - [Dog shampoo brands](/demand/global-en/categories/dog-shampoo-brands) ## How has branded search demand for Burt's Bees changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Burt's Bees worldwide fell from 165K to 110K. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide decreased from 8.9% to 5.9%. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide peaked at 10.7% in November 2025 and was lowest at 5.8% in June 2026. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide decreased from 11% to 6.6%. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide peaked at 14.3% in November 2025 and was lowest at 6.6% in August 2026. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide decreased from 51.4% to 43.2%. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide peaked at 59.4% in November 2025 and was lowest at 38.8% in June 2026. - Across the 11 months ending August 2026, Burt's Bees fell from 1st to 2nd among dog shampoo brands worldwide. ## How did search popularity change for lip balm brands worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%. - In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%. - Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026. - Estimated monthly branded searches for Burt's Bees worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. - Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. ## How did search popularity change for hand cream worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%. - In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%. - Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for dog shampoo brands worldwide in August 2026? - In August 2026, Wahl gained estimated Share of Search among dog shampoo brands worldwide, from 48.5% to 49.7%. - In August 2026, Burt's Bees lost estimated Share of Search among dog shampoo brands worldwide, from 44.3% to 43.2%. - Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Earthbath worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lip balm brands | 165K | 8.9% | 3 | | Nov 2025 | Lip balm brands | 246K | 10.7% | 3 | | Dec 2025 | Lip balm brands | 201K | 9.4% | 3 | | Jan 2026 | Lip balm brands | 165K | 7.4% | 3 | | Feb 2026 | Lip balm brands | 135K | 7.4% | 3 | | Mar 2026 | Lip balm brands | 135K | 7.4% | 3 | | Apr 2026 | Lip balm brands | 135K | 7.5% | 3 | | May 2026 | Lip balm brands | 135K | 8.3% | 3 | | Jun 2026 | Lip balm brands | 90.5K | 5.8% | 3 | | Jul 2026 | Lip balm brands | 110K | 6% | 3 | | Aug 2026 | Lip balm brands | 110K | 5.9% | 3 | | Sep 2026 | Lip balm brands | — | — | — | | Oct 2025 | Hand cream | 165K | 11% | 4 | | Nov 2025 | Hand cream | 246K | 14.3% | 3 | | Dec 2025 | Hand cream | 201K | 13% | 4 | | Jan 2026 | Hand cream | 165K | 10.1% | 4 | | Feb 2026 | Hand cream | 135K | 9.3% | 4 | | Mar 2026 | Hand cream | 135K | 9.1% | 4 | | Apr 2026 | Hand cream | 135K | 9.1% | 4 | | May 2026 | Hand cream | 135K | 9.3% | 4 | | Jun 2026 | Hand cream | 90.5K | 7% | 4 | | Jul 2026 | Hand cream | 110K | 6.9% | 4 | | Aug 2026 | Hand cream | 110K | 6.6% | 4 | | Sep 2026 | Hand cream | — | — | — | | Oct 2025 | Dog shampoo brands | 165K | 51.4% | 1 | | Nov 2025 | Dog shampoo brands | 246K | 59.4% | 1 | | Dec 2025 | Dog shampoo brands | 201K | 52.5% | 1 | | Jan 2026 | Dog shampoo brands | 165K | 49.5% | 1 | | Feb 2026 | Dog shampoo brands | 135K | 47.2% | 2 | | Mar 2026 | Dog shampoo brands | 135K | 47.8% | 1 | | Apr 2026 | Dog shampoo brands | 135K | 49.3% | 1 | | May 2026 | Dog shampoo brands | 135K | 48.8% | 1 | | Jun 2026 | Dog shampoo brands | 90.5K | 38.8% | 2 | | Jul 2026 | Dog shampoo brands | 110K | 44.3% | 2 | | Aug 2026 | Dog shampoo brands | 110K | 43.2% | 2 | | Sep 2026 | Dog shampoo brands | — | — | — | ## How is Burt's Bees measured? Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “burts bees” ## Which lip balm brands compete with Burt's Bees? - [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/burts-bees-vs-vaseline - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/burts-bees-vs-nivea - [Carmex](/demand/global-en/brands/carmex): Head-to-head: /demand/global-en/compare/burts-bees-vs-carmex - [PRLaw](/demand/global-en/brands/prlaw): Head-to-head: /demand/global-en/compare/burts-bees-vs-prlaw ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Burt's Bees: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/burts-bees This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/burts-bees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.