---
title: "Burger King: search popularity worldwide"
description: "Burger King is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/burger-king"
publisher: "Brandwave"
---

# Burger King: search popularity worldwide

Burger King is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Burger King
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fast food chains**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fast food chains | 2 | 14.3% | 30.4M |

- [Fast food chains](/demand/global-en/categories/fast-food-chains)

## How has branded search demand for Burger King changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Burger King worldwide held steady at 30.4M.
- Across the 12 months ending September 2026, Burger King’s estimated Share of Search among fast food chains worldwide peaked at 14.5% in January 2026 and was lowest at 12.1% in November 2025.

## How did search popularity change for fast food chains worldwide in September 2026?

- In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.
- In September 2026, Subway gained estimated Share of Search among fast food chains worldwide, from 8.4% to 9.6%.
- In September 2026, Taco Bell gained estimated Share of Search among fast food chains worldwide, from 6.8% to 7.8%.
- In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.
- In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.
- Estimated monthly branded searches for Wendy's worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fast food chains | 30.4M | 14% | 2 |
| Nov 2025 | Fast food chains | 24.9M | 12.1% | 2 |
| Dec 2025 | Fast food chains | 30.4M | 12.7% | 2 |
| Jan 2026 | Fast food chains | 30.4M | 14.5% | 2 |
| Feb 2026 | Fast food chains | 24.9M | 13.8% | 2 |
| Mar 2026 | Fast food chains | 30.4M | 14.2% | 2 |
| Apr 2026 | Fast food chains | 30.4M | 14.2% | 2 |
| May 2026 | Fast food chains | 30.4M | 14.3% | 2 |
| Jun 2026 | Fast food chains | 30.4M | 14.3% | 2 |
| Jul 2026 | Fast food chains | 30.4M | 12.8% | 2 |
| Aug 2026 | Fast food chains | 30.4M | 12.5% | 2 |
| Sep 2026 | Fast food chains | 30.4M | 14.3% | 2 |

## How is Burger King measured?

Brandwave collects information about searches that people make online using Burger King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “burger king”

## Which fast food chains compete with Burger King?

- [McDonald's](/demand/global-en/brands/mcdonalds): Head-to-head: /demand/global-en/compare/burger-king-vs-mcdonalds
- [KFC](/demand/global-en/brands/kfc): Head-to-head: /demand/global-en/compare/burger-king-vs-kfc
- [Subway](/demand/global-en/brands/subway): Head-to-head: /demand/global-en/compare/burger-king-vs-subway
- [Taco Bell](/demand/global-en/brands/taco-bell): Head-to-head: /demand/global-en/compare/burger-king-vs-taco-bell
- [Wendy's](/demand/global-en/brands/wendys): Head-to-head: /demand/global-en/compare/burger-king-vs-wendys
- [Popeyes](/demand/global-en/brands/popeyes)
- [Carl's Jr.](/demand/global-en/brands/carls-jr)
- [Nando's](/demand/global-en/brands/nandos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Burger King: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/burger-king

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/burger-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.