--- title: "Bundaberg Rum: search popularity worldwide" description: "Bundaberg Rum is an Australian rum made in Bundaberg, Queensland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bundaberg-rum" publisher: "Brandwave" --- # Bundaberg Rum: search popularity worldwide Bundaberg Rum is an Australian rum made in Bundaberg, Queensland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bundaberg Rum - **Owned by**: Diageo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among spiced rum brands**: 0.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Spiced rum brands | 5 | 0.7% | 520 | - [Spiced rum brands](/demand/global-en/categories/spiced-rum-brands) ## Top spiced rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bundaberg Rum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Captain Morgan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Foursquare Rum | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Bacardi | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Havana Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bundaberg Rum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spiced rum brands - Asked ChatGPT "Which spiced rum brand should I buy?": 1. Captain Morgan - Asked ChatGPT "What are the best spiced rum brands?": 1. Foursquare Rum, 2. Captain Morgan - Asked ChatGPT "What's the best spiced rum brand for cocktails at home?": 1. Captain Morgan - Searched Google, AI Overview "spiced rum brands": 1. Captain Morgan, 2. Bacardi - Searched Google, AI Overview "best spiced rum": 1. Captain Morgan Not named in any answer: Havana Club and Bundaberg Rum. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Bundaberg Rum changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bundaberg Rum worldwide fell from 550 to 520. - Across the 12 months ending September 2026, Bundaberg Rum’s share of searches among spiced rum brands worldwide held steady, from 0.67% to 0.7%. ## How did search popularity change for spiced rum brands worldwide in September 2026? - In September 2026, Foursquare Rum overtook Havana Club to rank 3rd among spiced rum brands worldwide, with 2.7% of the searches. - In September 2026, Captain Morgan gained share of searches among spiced rum brands worldwide, from 58.7% to 59.4%. - In September 2026, Bacardi lost share of searches among spiced rum brands worldwide, from 37.3% to 35.3%. - Estimated monthly branded searches for Havana Club worldwide fell 20.9% over 12 measured months, from 1.7K to 1.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spiced rum brands | 550 | 0.67% | 5 | | Nov 2025 | Spiced rum brands | 890 | 0.92% | 5 | | Dec 2025 | Spiced rum brands | 1.3K | 0.81% | 5 | | Jan 2026 | Spiced rum brands | 550 | 0.74% | 5 | | Feb 2026 | Spiced rum brands | 300 | 0.48% | 5 | | Mar 2026 | Spiced rum brands | 430 | 0.61% | 5 | | Apr 2026 | Spiced rum brands | 420 | 0.63% | 5 | | May 2026 | Spiced rum brands | 430 | 0.59% | 5 | | Jun 2026 | Spiced rum brands | 520 | 0.71% | 5 | | Jul 2026 | Spiced rum brands | 510 | 0.68% | 5 | | Aug 2026 | Spiced rum brands | 510 | 0.68% | 5 | | Sep 2026 | Spiced rum brands | 520 | 0.7% | 5 | ## How are Bundaberg Rum’s branded searches counted? Brandwave collects information about searches that people make online using Bundaberg Rum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bundaberg spiced” - “bundaberg spiced rum” ## Which spiced rum brands compete with Bundaberg Rum? - [Captain Morgan](/demand/global-en/brands/captain-morgan): Head-to-head: /demand/global-en/compare/bundaberg-rum-vs-captain-morgan - [Bacardi](/demand/global-en/brands/bacardi): Head-to-head: /demand/global-en/compare/bacardi-vs-bundaberg-rum - [Foursquare Rum](/demand/global-en/brands/foursquare-rum): Head-to-head: /demand/global-en/compare/bundaberg-rum-vs-foursquare-rum - [Havana Club](/demand/global-en/brands/havana-club): Head-to-head: /demand/global-en/compare/bundaberg-rum-vs-havana-club ## Who owns Bundaberg Rum? Bundaberg Rum is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Bulleit, Captain Morgan, Casamigos, Cîroc, Don Julio, Guinness, Johnnie Walker, Mezcal Unión, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide. - [Diageo](/demand/global-en/companies/diageo): Owns 15 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bundaberg Rum? Bundaberg Rum is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Bulleit, Captain Morgan, Casamigos, Cîroc, Don Julio, Guinness, Johnnie Walker, Mezcal Unión, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide. ## Cite this page Brandwave. "Bundaberg Rum: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bundaberg-rum This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bundaberg-rum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.