---
title: "Bulmers: search popularity worldwide"
description: "Bulmers makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bulmers-cider"
publisher: "Brandwave"
---

# Bulmers: search popularity worldwide

Bulmers makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bulmers
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among cider brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cider brands | 5 | 5.5% | 18.1K |

- [Cider brands](/demand/global-en/categories/cider-brands)

## How has branded search demand for Bulmers changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bulmers worldwide fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide decreased from 8.1% to 5.5%.
- Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide peaked at 8.1% in October 2025 and was lowest at 4.2% in June 2026.

## How did search popularity change for cider brands worldwide in September 2026?

- In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%.
- In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%.
- In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%.
- In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.
- Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cider brands | 27.1K | 8.1% | 5 |
| Nov 2025 | Cider brands | 18.1K | 6.2% | 5 |
| Dec 2025 | Cider brands | 18.1K | 5% | 5 |
| Jan 2026 | Cider brands | 14.8K | 5.2% | 5 |
| Feb 2026 | Cider brands | 18.1K | 6.8% | 5 |
| Mar 2026 | Cider brands | 18.1K | 5.7% | 5 |
| Apr 2026 | Cider brands | 18.1K | 5.1% | 5 |
| May 2026 | Cider brands | 22.2K | 5.1% | 5 |
| Jun 2026 | Cider brands | 18.1K | 4.2% | 5 |
| Jul 2026 | Cider brands | 22.2K | 5% | 5 |
| Aug 2026 | Cider brands | 22.2K | 5.1% | 5 |
| Sep 2026 | Cider brands | 18.1K | 5.5% | 5 |

## How is Bulmers measured?

Brandwave collects information about searches that people make online using Bulmers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bulmers”

## Which cider brands compete with Bulmers?

- [Somersby](/demand/global-en/brands/somersby): Head-to-head: /demand/global-en/compare/bulmers-cider-vs-somersby
- [Strongbow](/demand/global-en/brands/strongbow): Head-to-head: /demand/global-en/compare/bulmers-cider-vs-strongbow
- [Kopparberg](/demand/global-en/brands/kopparberg): Head-to-head: /demand/global-en/compare/bulmers-cider-vs-kopparberg
- [Rekorderlig](/demand/global-en/brands/rekorderlig): Head-to-head: /demand/global-en/compare/bulmers-cider-vs-rekorderlig

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bulmers: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bulmers-cider

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bulmers-cider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.