--- title: "Bulgari: search popularity worldwide" description: "An Italian luxury jewellery and watch house. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bulgari" publisher: "Brandwave" --- # Bulgari: search popularity worldwide An Italian luxury jewellery and watch house. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bulgari - **Owned by**: LVMH - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 8 | 2.5% | 301K | - [Jewellery brands](/demand/global-en/categories/jewellery-brands) ## How has branded search demand for Bulgari changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bulgari worldwide fell from 368K to 301K. - Across the 12 months ending September 2026, Bulgari’s share of searches among jewellery brands worldwide peaked at 3.1% in March 2026 and was lowest at 2% in November 2025. - Across the 12 months ending September 2026, Bulgari fell from 7th to 8th among jewellery brands worldwide. ## How did search popularity change for jewellery brands worldwide in September 2026? - In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches. - In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%. - In September 2026, Cartier gained share of searches among jewellery brands worldwide, from 22.4% to 23.1%. - In September 2026, Tiffany & Co. lost share of searches among jewellery brands worldwide, from 13.2% to 11.1%. - In September 2026, Mejuri lost share of searches among jewellery brands worldwide, from 3.7% to 3.1%. - In September 2026, Pandora rose from 4th to 3rd among jewellery brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 368K | 2.8% | 7 | | Nov 2025 | Jewellery brands | 368K | 2% | 7 | | Dec 2025 | Jewellery brands | 450K | 2.1% | 7 | | Jan 2026 | Jewellery brands | 368K | 2.6% | 7 | | Feb 2026 | Jewellery brands | 301K | 2.3% | 7 | | Mar 2026 | Jewellery brands | 368K | 3.1% | 7 | | Apr 2026 | Jewellery brands | 368K | 3% | 7 | | May 2026 | Jewellery brands | 368K | 2.5% | 7 | | Jun 2026 | Jewellery brands | 301K | 2.5% | 8 | | Jul 2026 | Jewellery brands | 301K | 2.5% | 8 | | Aug 2026 | Jewellery brands | 301K | 2.5% | 8 | | Sep 2026 | Jewellery brands | 301K | 2.5% | 8 | ## How are Bulgari’s branded searches counted? Brandwave collects information about searches that people make online using Bulgari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bulgari” ## Which jewellery brands compete with Bulgari? - [Swarovski](/demand/global-en/brands/swarovski) - [Cartier](/demand/global-en/brands/cartier) - [Pandora](/demand/global-en/brands/pandora) - [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co) - [David Yurman](/demand/global-en/brands/david-yurman): Head-to-head: /demand/global-en/compare/bulgari-vs-david-yurman - [Van Cleef & Arpels](/demand/global-en/brands/van-cleef-and-arpels): Head-to-head: /demand/global-en/compare/bulgari-vs-van-cleef-and-arpels - [Mejuri](/demand/global-en/brands/mejuri): Head-to-head: /demand/global-en/compare/bulgari-vs-mejuri - [Gorjana](/demand/global-en/brands/gorjana): Head-to-head: /demand/global-en/compare/bulgari-vs-gorjana - [Harry Winston](/demand/global-en/brands/harry-winston): Head-to-head: /demand/global-en/compare/bulgari-vs-harry-winston - [Missoma](/demand/global-en/brands/missoma) - [Catbird](/demand/global-en/brands/catbird) - [Meadowlark](/demand/global-en/brands/meadowlark) ## Who owns Bulgari? Bulgari is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide. - [LVMH](/demand/global-en/companies/lvmh): Owns 9 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bulgari? Bulgari is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide. ## Cite this page Brandwave. "Bulgari: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bulgari This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bulgari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.