---
title: "Build-A-Bear: search popularity and Share of Search worldwide"
description: "Build-A-Bear is plush toy retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/build-a-bear"
publisher: "Brandwave"
---

# Build-A-Bear: search popularity and Share of Search worldwide

Build-A-Bear is plush toy retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Build-A-Bear
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among plush toys**: 97.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plush toys | 1 | 97.6% | 2.2M |

- [Plush toys](/demand/global-en/categories/plush-toys)

## How has branded search demand for Build-A-Bear changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Build-A-Bear worldwide rose from 1.2M to 2.2M.
- Across the 11 months ending August 2026, Build-A-Bear’s estimated Share of Search among plush toys worldwide increased from 94.4% to 97.6%.
- Across the 11 months ending August 2026, Build-A-Bear’s estimated Share of Search among plush toys worldwide peaked at 97.6% in August 2026 and was lowest at 93.8% in January 2026.

## How did search popularity change for plush toys worldwide in August 2026?

- In August 2026, Build-A-Bear gained estimated Share of Search among plush toys worldwide, from 95.3% to 97.6%.
- In August 2026, Jellycat lost estimated Share of Search among plush toys worldwide, from 2.1% to 0.97%.
- In August 2026, Steiff lost estimated Share of Search among plush toys worldwide, from 1.2% to 0.64%.
- Estimated monthly branded searches for Squishmallows worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Ty worldwide fell 55.4% over 11 measured months, from 27.1K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plush toys | 1.2M | 94.4% | 1 |
| Nov 2025 | Plush toys | 1.5M | 95.3% | 1 |
| Dec 2025 | Plush toys | 1.5M | 94% | 1 |
| Jan 2026 | Plush toys | 1.2M | 93.8% | 1 |
| Feb 2026 | Plush toys | 1.2M | 95.4% | 1 |
| Mar 2026 | Plush toys | 1.2M | 95.5% | 1 |
| Apr 2026 | Plush toys | 1M | 95.4% | 1 |
| May 2026 | Plush toys | 1M | 94.6% | 1 |
| Jun 2026 | Plush toys | 1M | 94.5% | 1 |
| Jul 2026 | Plush toys | 1.2M | 95.3% | 1 |
| Aug 2026 | Plush toys | 2.2M | 97.6% | 1 |
| Sep 2026 | Plush toys | — | — | — |

## How is Build-A-Bear measured?

Brandwave collects information about searches that people make online using Build-A-Bear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “build a bear”

## Which plush toys compete with Build-A-Bear?

- [Jellycat](/demand/global-en/brands/jellycat): Head-to-head: /demand/global-en/compare/build-a-bear-vs-jellycat
- [Steiff](/demand/global-en/brands/steiff): Head-to-head: /demand/global-en/compare/build-a-bear-vs-steiff
- [Ty](/demand/global-en/brands/ty-toys): Head-to-head: /demand/global-en/compare/build-a-bear-vs-ty-toys
- [Squishmallows](/demand/global-en/brands/squishmallows): Head-to-head: /demand/global-en/compare/build-a-bear-vs-squishmallows
- [GUND](/demand/global-en/brands/gund): Head-to-head: /demand/global-en/compare/build-a-bear-vs-gund

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Build-A-Bear: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/build-a-bear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/build-a-bear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.