---
title: "Budget: search popularity and Share of Search worldwide"
description: "Budget rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/budget"
publisher: "Brandwave"
---

# Budget: search popularity and Share of Search worldwide

Budget rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Budget
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among car rental brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car rental brands | 7 | <0.01% | 880 |

- [Car rental brands](/demand/global-en/categories/car-rental-brands)

## How has branded search demand for Budget changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Budget worldwide held steady at 880.
- Across the 11 months ending August 2026, Budget’s estimated Share of Search among car rental brands worldwide held steady at <0.01%.

## How did search popularity change for car rental brands worldwide in August 2026?

- In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%.
- In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%.
- In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%.
- In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%.
- In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%.
- Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car rental brands | 880 | <0.01% | 7 |
| Nov 2025 | Car rental brands | 880 | 0.01% | 7 |
| Dec 2025 | Car rental brands | 720 | <0.01% | 7 |
| Jan 2026 | Car rental brands | 880 | <0.01% | 7 |
| Feb 2026 | Car rental brands | 880 | 0.01% | 7 |
| Mar 2026 | Car rental brands | 1K | <0.01% | 7 |
| Apr 2026 | Car rental brands | 880 | <0.01% | 7 |
| May 2026 | Car rental brands | 3.6K | 0.04% | 6 |
| Jun 2026 | Car rental brands | 880 | <0.01% | 7 |
| Jul 2026 | Car rental brands | 880 | <0.01% | 7 |
| Aug 2026 | Car rental brands | 880 | <0.01% | 7 |
| Sep 2026 | Car rental brands | — | — | — |

## How is Budget measured?

Brandwave collects information about searches that people make online using Budget’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “budget nz”

## Which car rental brands compete with Budget?

- [Hertz](/demand/global-en/brands/hertz)
- [Avis](/demand/global-en/brands/avis): Head-to-head: /demand/global-en/compare/avis-vs-budget
- [Europcar](/demand/global-en/brands/europcar): Head-to-head: /demand/global-en/compare/budget-vs-europcar
- [Sixt](/demand/global-en/brands/sixt): Head-to-head: /demand/global-en/compare/budget-vs-sixt
- [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car): Head-to-head: /demand/global-en/compare/budget-vs-enterprise-rent-a-car
- [Thrifty](/demand/global-en/brands/thrifty): Head-to-head: /demand/global-en/compare/budget-vs-thrifty

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Budget: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/budget

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/budget. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.