---
title: "Bruegger's: search popularity and Share of Search worldwide"
description: "Bruegger's is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/brueggers"
publisher: "Brandwave"
---

# Bruegger's: search popularity and Share of Search worldwide

Bruegger's is bagel chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bruegger's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bagels**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bagels | 3 | 7.4% | 132K |

- [Bagels](/demand/global-en/categories/bagels)

## How has branded search demand for Bruegger's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bruegger's worldwide rose from 56.7K to 132K.
- Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide increased from 3.5% to 7.4%.
- Across the 11 months ending August 2026, Bruegger's’ estimated Share of Search among bagels worldwide peaked at 8.4% in July 2026 and was lowest at 2.8% in January 2026.

## How did search popularity change for bagels worldwide in August 2026?

- In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 57% to 61.2%.
- In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.7% to 2.3%.
- In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 28.6% to 25.3%.
- In August 2026, Bruegger's lost estimated Share of Search among bagels worldwide, from 8.4% to 7.4%.
- Estimated monthly branded searches for New York Bakery worldwide fell 17.2% over 11 measured months, from 23.1K to 19.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bagels | 56.7K | 3.5% | 3 |
| Nov 2025 | Bagels | 56.7K | 3.5% | 4 |
| Dec 2025 | Bagels | 46.3K | 2.9% | 4 |
| Jan 2026 | Bagels | 46.3K | 2.8% | 4 |
| Feb 2026 | Bagels | 43.3K | 2.9% | 4 |
| Mar 2026 | Bagels | 99.3K | 6% | 3 |
| Apr 2026 | Bagels | 114K | 7.3% | 3 |
| May 2026 | Bagels | 140K | 7.4% | 3 |
| Jun 2026 | Bagels | 114K | 7.3% | 3 |
| Jul 2026 | Bagels | 132K | 8.4% | 3 |
| Aug 2026 | Bagels | 132K | 7.4% | 3 |
| Sep 2026 | Bagels | — | — | — |

## How is Bruegger's measured?

Brandwave collects information about searches that people make online using Bruegger's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bruegger s”
- “brueggers”
- “brueggers bagels”

## Which bagels compete with Bruegger's?

- [Einstein Bros](/demand/global-en/brands/einstein-bros): Head-to-head: /demand/global-en/compare/brueggers-vs-einstein-bros
- [Thomas'](/demand/global-en/brands/thomas): Head-to-head: /demand/global-en/compare/brueggers-vs-thomas
- [Lender's](/demand/global-en/brands/lenders): Head-to-head: /demand/global-en/compare/brueggers-vs-lenders
- [Sara Lee](/demand/global-en/brands/sara-lee): Head-to-head: /demand/global-en/compare/brueggers-vs-sara-lee
- [New York Bakery](/demand/global-en/brands/new-york-bakery): Head-to-head: /demand/global-en/compare/brueggers-vs-new-york-bakery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bruegger's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/brueggers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/brueggers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.