---
title: "Brown & Brown: search popularity and Share of Search worldwide"
description: "Brown & Brown is insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/brown-brown"
publisher: "Brandwave"
---

# Brown & Brown: search popularity and Share of Search worldwide

Brown & Brown is insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Brown & Brown
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insurance brokers**: 10.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance brokers | 3 | 10.5% | 14.8K |

- [Insurance brokers](/demand/global-en/categories/insurance-brokers)

## How has branded search demand for Brown & Brown changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Brown & Brown worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide increased from 8.1% to 10.5%.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide peaked at 12.5% in June 2026 and was lowest at 8.1% in October 2025.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
- Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Marsh worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance brokers | 18.1K | 8.1% | 3 |
| Nov 2025 | Insurance brokers | 14.8K | 10.5% | 3 |
| Dec 2025 | Insurance brokers | 14.8K | 10.5% | 3 |
| Jan 2026 | Insurance brokers | 18.1K | 10.5% | 3 |
| Feb 2026 | Insurance brokers | 14.8K | 9.3% | 3 |
| Mar 2026 | Insurance brokers | 18.1K | 11.2% | 3 |
| Apr 2026 | Insurance brokers | 14.8K | 10.4% | 3 |
| May 2026 | Insurance brokers | 14.8K | 10.5% | 3 |
| Jun 2026 | Insurance brokers | 18.1K | 12.5% | 3 |
| Jul 2026 | Insurance brokers | 14.8K | 10.4% | 3 |
| Aug 2026 | Insurance brokers | 14.8K | 10.5% | 3 |
| Sep 2026 | Insurance brokers | — | — | — |

## How is Brown & Brown measured?

Brandwave collects information about searches that people make online using Brown & Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brown and brown insurance”

## Which insurance brokers compete with Brown & Brown?

- [Willis Towers Watson](/demand/global-en/brands/willis-towers-watson): Head-to-head: /demand/global-en/compare/brown-brown-vs-willis-towers-watson
- [Lockton](/demand/global-en/brands/lockton): Head-to-head: /demand/global-en/compare/brown-brown-vs-lockton
- [Marsh](/demand/global-en/brands/marsh): Head-to-head: /demand/global-en/compare/brown-brown-vs-marsh
- [Aon](/demand/global-en/brands/aon): Head-to-head: /demand/global-en/compare/aon-vs-brown-brown
- [Gallagher](/demand/global-en/brands/gallagher): Head-to-head: /demand/global-en/compare/brown-brown-vs-gallagher

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Brown & Brown: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/brown-brown

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/brown-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.