--- title: "Brooks Brothers: search popularity worldwide" description: "Brooks Brothers makes men’s and women’s clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/brooks-brothers" publisher: "Brandwave" --- # Brooks Brothers: search popularity worldwide Brooks Brothers makes men’s and women’s clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brooks Brothers - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among men’s shirt brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Men’s shirt brands | 7 | 2.9% | 49.5K | - [Men’s shirt brands](/demand/global-en/categories/mens-shirt-brands) ## Top men’s shirt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks Brothers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks Brothers is the fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uniqlo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Charles Tyrwhitt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ralph Lauren | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Brooks Brothers | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Mizzen+Main | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Eton | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Van Heusen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UNTUCKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Proper Cloth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | T.M.Lewin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Twillory | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ministry of Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men’s shirt brands - Asked ChatGPT "Which men's shirt brand should I buy?": 1. Uniqlo, 2. Ralph Lauren, 3. Charles Tyrwhitt - Asked ChatGPT "What are the best men's shirt brands?": 1. Uniqlo, 2. Ralph Lauren, 3. Charles Tyrwhitt, 4. Eton - Asked ChatGPT "What's the best men's shirt brand for work shirts?": 1. Charles Tyrwhitt, 2. Brooks Brothers, 3. Mizzen+Main, 4. Uniqlo - Searched Google, AI Overview "mens shirts": 1. Uniqlo - Searched Google, AI Overview "men's dress shirts": 1. Charles Tyrwhitt, 2. Ralph Lauren Not named in any answer: Van Heusen, UNTUCKit, Proper Cloth, T.M.Lewin, Twillory and Ministry of Supply. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Brooks Brothers changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brooks Brothers worldwide rose from 40.5K to 49.5K. - Across the 12 months ending September 2026, Brooks Brothers rose from 8th to 7th among men’s shirt brands worldwide. ## How did search popularity change for men’s shirt brands worldwide in September 2026? - In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches. - In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%. - Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026. - Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. - Estimated monthly branded searches for Charles Tyrwhitt worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026. - Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Men’s shirt brands | 40.5K | 2.6% | 8 | | Nov 2025 | Men’s shirt brands | 40.5K | 2.1% | 8 | | Dec 2025 | Men’s shirt brands | 49.5K | 2.9% | 8 | | Jan 2026 | Men’s shirt brands | 33.1K | 2.3% | 8 | | Feb 2026 | Men’s shirt brands | 33.1K | 2.6% | 8 | | Mar 2026 | Men’s shirt brands | 40.5K | 2.2% | 8 | | Apr 2026 | Men’s shirt brands | 40.5K | 2.3% | 9 | | May 2026 | Men’s shirt brands | 49.5K | 2.8% | 8 | | Jun 2026 | Men’s shirt brands | 49.5K | 2.8% | 8 | | Jul 2026 | Men’s shirt brands | 49.5K | 2.5% | 7 | | Aug 2026 | Men’s shirt brands | 49.5K | 2.8% | 7 | | Sep 2026 | Men’s shirt brands | 49.5K | 2.9% | 7 | ## How are Brooks Brothers’ branded searches counted? Brandwave collects information about searches that people make online using Brooks Brothers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brooks brothers shirts” ## Which men’s shirt brands compete with Brooks Brothers? - [Charles Tyrwhitt](/demand/global-en/brands/charles-tyrwhitt) - [Van Heusen](/demand/global-en/brands/van-heusen) - [Ralph Lauren](/demand/global-en/brands/ralph-lauren) - [UNTUCKit](/demand/global-en/brands/untuckit): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-untuckit - [Proper Cloth](/demand/global-en/brands/proper-cloth): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-proper-cloth - [T.M.Lewin](/demand/global-en/brands/tm-lewin): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-tm-lewin - [Mizzen+Main](/demand/global-en/brands/mizzen-and-main): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-mizzen-and-main - [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-uniqlo - [Eton](/demand/global-en/brands/eton-shirts) - [Twillory](/demand/global-en/brands/twillory) - [Ministry of Supply](/demand/global-en/brands/ministry-of-supply) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brooks Brothers: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/brooks-brothers This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/brooks-brothers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.