--- title: "Broil King: search popularity and Share of Search worldwide" description: "Broil King is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/broil-king" publisher: "Brandwave" --- # Broil King: search popularity and Share of Search worldwide Broil King is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Broil King - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bbq accessories**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bbq accessories | 6 | 1.9% | 33.1K | | Barbecue brands | 4 | 2.2% | 33.1K | - [Bbq accessories](/demand/global-en/categories/bbq-accessories) - [Barbecue brands](/demand/global-en/categories/barbecue-brands) ## How has branded search demand for Broil King changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Broil King worldwide rose from 18.1K to 33.1K. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide increased from 0.83% to 1.9%. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide peaked at 4% in April 2026 and was lowest at 0.83% in October 2025. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide increased from 0.88% to 2.2%. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide peaked at 4.5% in April 2026 and was lowest at 0.88% in October 2025. - Across the 11 months ending August 2026, Broil King rose from 5th to 4th among barbecue brands worldwide. ## How did search popularity change for bbq accessories worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%. - In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%. - In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%. - In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. - Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026. ## How did search popularity change for barbecue brands worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%. - In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%. - In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bbq accessories | 18.1K | 0.83% | 6 | | Nov 2025 | Bbq accessories | 22.2K | 1.1% | 6 | | Dec 2025 | Bbq accessories | 18.1K | 0.92% | 6 | | Jan 2026 | Bbq accessories | 18.1K | 0.97% | 6 | | Feb 2026 | Bbq accessories | 22.2K | 1.2% | 6 | | Mar 2026 | Bbq accessories | 60.5K | 3% | 6 | | Apr 2026 | Bbq accessories | 74K | 4% | 6 | | May 2026 | Bbq accessories | 74K | 3.3% | 6 | | Jun 2026 | Bbq accessories | 60.5K | 3.3% | 6 | | Jul 2026 | Bbq accessories | 40.5K | 2.3% | 6 | | Aug 2026 | Bbq accessories | 33.1K | 1.9% | 6 | | Sep 2026 | Bbq accessories | — | — | — | | Oct 2025 | Barbecue brands | 18.1K | 0.88% | 5 | | Nov 2025 | Barbecue brands | 22.2K | 1.2% | 5 | | Dec 2025 | Barbecue brands | 18.1K | 0.99% | 5 | | Jan 2026 | Barbecue brands | 18.1K | 1% | 5 | | Feb 2026 | Barbecue brands | 22.2K | 1.3% | 4 | | Mar 2026 | Barbecue brands | 60.5K | 3.3% | 4 | | Apr 2026 | Barbecue brands | 74K | 4.5% | 4 | | May 2026 | Barbecue brands | 74K | 3.7% | 4 | | Jun 2026 | Barbecue brands | 60.5K | 3.7% | 4 | | Jul 2026 | Barbecue brands | 40.5K | 2.6% | 4 | | Aug 2026 | Barbecue brands | 33.1K | 2.2% | 4 | | Sep 2026 | Barbecue brands | — | — | — | ## How is Broil King measured? Brandwave collects information about searches that people make online using Broil King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “broil king” ## Which bbq accessories compete with Broil King? - [Napoleon](/demand/global-en/brands/napoleon): Head-to-head: /demand/global-en/compare/broil-king-vs-napoleon - [Big Green Egg](/demand/global-en/brands/big-green-egg): Head-to-head: /demand/global-en/compare/big-green-egg-vs-broil-king - [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/broil-king-vs-traeger - [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/broil-king-vs-weber - [Kamado Joe](/demand/global-en/brands/kamado-joe): Head-to-head: /demand/global-en/compare/broil-king-vs-kamado-joe ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Broil King: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/broil-king This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/broil-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.