--- title: "British Fires: search popularity worldwide" description: "A British maker of electric fires. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/british-fires" publisher: "Brandwave" --- # British Fires: search popularity worldwide A British maker of electric fires. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: British Fires - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among electric fire brands**: 8.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electric fire brands | 4 | 8.5% | 5.4K | - [Electric fire brands](/demand/global-en/categories/electric-fire-brands) ## Top electric fire brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, British Fires was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. British Fires is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dimplex | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | British Fires | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Touchstone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Napoleon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Evonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Be Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eko Fires | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric fire brands - Asked ChatGPT "Which electric fire brand should I buy?": 1. Dimplex, 2. British Fires, 3. Touchstone - Asked ChatGPT "What are the best electric fire brands?": 1. Dimplex, 2. British Fires, 3. Napoleon, 4. Touchstone - Asked ChatGPT "What's the best electric fire brand for a living room?": 1. Dimplex, 2. British Fires, 3. Napoleon - Searched Google, AI Overview "best electric fire": 1. Touchstone - Searched Google, AI Overview "wall mounted electric fire": 1. Touchstone, 2. Napoleon Not named in any answer: Evonic, Be Modern, Glen, Adam and Eko Fires. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for British Fires changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for British Fires worldwide fell from 14.8K to 5.4K. - Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide decreased from 15% to 8.5%. - Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide peaked at 15% in October 2025 and was lowest at 6.9% in July 2026. - Across the 12 months ending September 2026, British Fires fell from 3rd to 4th among electric fire brands worldwide. ## How did search popularity change for electric fire brands worldwide in September 2026? - In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches. - In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%. - In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%. - In September 2026, Glen lost share of searches among electric fire brands worldwide, from 3.6% to 2.3%. - In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%. - In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electric fire brands | 14.8K | 15% | 3 | | Nov 2025 | Electric fire brands | 12.1K | 11.2% | 3 | | Dec 2025 | Electric fire brands | 6.6K | 7.9% | 3 | | Jan 2026 | Electric fire brands | 9.9K | 10.8% | 3 | | Feb 2026 | Electric fire brands | 6.6K | 9.4% | 3 | | Mar 2026 | Electric fire brands | 5.4K | 8.7% | 3 | | Apr 2026 | Electric fire brands | 4.4K | 8.7% | 3 | | May 2026 | Electric fire brands | 4.4K | 9% | 3 | | Jun 2026 | Electric fire brands | 3.6K | 7.4% | 4 | | Jul 2026 | Electric fire brands | 3.6K | 6.9% | 4 | | Aug 2026 | Electric fire brands | 4.4K | 9% | 3 | | Sep 2026 | Electric fire brands | 5.4K | 8.5% | 4 | ## How are British Fires’ branded searches counted? Brandwave collects information about searches that people make online using British Fires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “british fires” ## Which electric fire brands compete with British Fires? - [Dimplex](/demand/global-en/brands/dimplex): Head-to-head: /demand/global-en/compare/british-fires-vs-dimplex - [Napoleon](/demand/global-en/brands/napoleon): Head-to-head: /demand/global-en/compare/british-fires-vs-napoleon - [Evonic](/demand/global-en/brands/evonic): Head-to-head: /demand/global-en/compare/british-fires-vs-evonic - [Touchstone](/demand/global-en/brands/touchstone-home-products): Head-to-head: /demand/global-en/compare/british-fires-vs-touchstone-home-products - [Be Modern](/demand/global-en/brands/be-modern): Head-to-head: /demand/global-en/compare/be-modern-vs-british-fires - [Glen](/demand/global-en/brands/glen) - [Adam](/demand/global-en/brands/adam-heating) - [Eko Fires](/demand/global-en/brands/eko-fires) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "British Fires: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/british-fires This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/british-fires. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.