--- title: "BrightLocal: search popularity and Share of Search worldwide" description: "Local SEO and reputation management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/brightlocal" publisher: "Brandwave" --- # BrightLocal: search popularity and Share of Search worldwide Local SEO and reputation management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BrightLocal - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among local SEO platforms**: 53.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Local SEO platforms | 1 | 53.9% | 22.6K | | Online review management platforms | 2 | 27.8% | 22.6K | - [Local SEO platforms](/demand/global-en/categories/local-seo-platforms) - [Online review management platforms](/demand/global-en/categories/review-management-platforms) ## How has branded search demand for BrightLocal changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for BrightLocal worldwide fell from 27.6K to 22.6K. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide decreased from 64.9% to 53.9%. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide peaked at 64.9% in October 2025 and was lowest at 52.4% in July 2026. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among online review management platforms worldwide peaked at 32.1% in December 2025 and was lowest at 19% in March 2026. ## How did search popularity change for local SEO platforms worldwide in August 2026? - In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%. - In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%. - In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%. - Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026. - Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. ## How did search popularity change for online review management platforms worldwide in August 2026? - In August 2026, NiceJob lost estimated Share of Search among online review management platforms worldwide, from 3.9% to 3.3%. - GatherUp’s estimated Share of Search among online review management platforms worldwide has gained ground for 3 months in a row, from 3% to 4.5% in August 2026. - Estimated monthly branded searches for ReviewTrackers worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. - Estimated monthly branded searches for Broadly worldwide fell 33.3% over 11 measured months, from 240 to 160 in August 2026. - Estimated monthly branded searches for Podium worldwide fell 21.1% over 11 measured months, from 950 to 750 in August 2026. - Estimated monthly branded searches for Birdeye worldwide fell 18.2% over 11 measured months, from 60.6K to 49.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Local SEO platforms | 27.6K | 64.9% | 1 | | Nov 2025 | Local SEO platforms | 27.7K | 64.9% | 1 | | Dec 2025 | Local SEO platforms | 27.7K | 63.7% | 1 | | Jan 2026 | Local SEO platforms | 28.1K | 59.5% | 1 | | Feb 2026 | Local SEO platforms | 30K | 64.5% | 1 | | Mar 2026 | Local SEO platforms | 34.4K | 63.8% | 1 | | Apr 2026 | Local SEO platforms | 28K | 59.4% | 1 | | May 2026 | Local SEO platforms | 28K | 60.5% | 1 | | Jun 2026 | Local SEO platforms | 22.6K | 55.8% | 1 | | Jul 2026 | Local SEO platforms | 22.5K | 52.4% | 1 | | Aug 2026 | Local SEO platforms | 22.6K | 53.9% | 1 | | Sep 2026 | Local SEO platforms | — | — | — | | Oct 2025 | Online review management platforms | 27.6K | 28% | 2 | | Nov 2025 | Online review management platforms | 27.7K | 28.4% | 2 | | Dec 2025 | Online review management platforms | 27.7K | 32.1% | 2 | | Jan 2026 | Online review management platforms | 28.1K | 28.6% | 2 | | Feb 2026 | Online review management platforms | 30K | 29.9% | 2 | | Mar 2026 | Online review management platforms | 34.4K | 19% | 2 | | Apr 2026 | Online review management platforms | 28K | 31.6% | 2 | | May 2026 | Online review management platforms | 28K | 28.2% | 2 | | Jun 2026 | Online review management platforms | 22.6K | 27.5% | 2 | | Jul 2026 | Online review management platforms | 22.5K | 27.5% | 2 | | Aug 2026 | Online review management platforms | 22.6K | 27.8% | 2 | | Sep 2026 | Online review management platforms | — | — | — | ## How is BrightLocal measured? Brandwave collects information about searches that people make online using BrightLocal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brightlocal” - “brightlocal local seo” ## Which local SEO platforms compete with BrightLocal? - [Local Falcon](/demand/global-en/brands/local-falcon): Head-to-head: /demand/global-en/compare/brightlocal-vs-local-falcon - [Whitespark](/demand/global-en/brands/whitespark): Head-to-head: /demand/global-en/compare/brightlocal-vs-whitespark - [Localo](/demand/global-en/brands/localo): Head-to-head: /demand/global-en/compare/brightlocal-vs-localo - [Local Viking](/demand/global-en/brands/local-viking): Head-to-head: /demand/global-en/compare/brightlocal-vs-local-viking ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BrightLocal: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/brightlocal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/brightlocal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.