--- title: "Briggs & Riley: search popularity worldwide" description: "Briggs & Riley makes luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/briggs-and-riley" publisher: "Brandwave" --- # Briggs & Riley: search popularity worldwide Briggs & Riley makes luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Briggs & Riley - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among luggage brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luggage brands | 7 | 2.9% | 110K | - [Luggage brands](/demand/global-en/categories/luggage-brands) ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Briggs & Riley appeared in all four answers. Briggs & Riley is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Briggs & Riley changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Briggs & Riley worldwide rose from 90.5K to 110K. - Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands worldwide increased from 2.3% to 2.9%. - Across the 12 months ending September 2026, Briggs & Riley rose from 8th to 7th among luggage brands worldwide. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, Rimowa gained share of searches among luggage brands worldwide, from 23.9% to 26.3%. - In September 2026, Tumi gained share of searches among luggage brands worldwide, from 18% to 19.4%. - In September 2026, Samsonite lost share of searches among luggage brands worldwide, from 32.4% to 29.5%. - In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%. - Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. - Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luggage brands | 90.5K | 2.3% | 8 | | Nov 2025 | Luggage brands | 165K | 3.2% | 8 | | Dec 2025 | Luggage brands | 135K | 2.9% | 8 | | Jan 2026 | Luggage brands | 110K | 2.5% | 8 | | Feb 2026 | Luggage brands | 90.5K | 2.5% | 9 | | Mar 2026 | Luggage brands | 110K | 2.8% | 8 | | Apr 2026 | Luggage brands | 110K | 2.9% | 8 | | May 2026 | Luggage brands | 110K | 2.7% | 8 | | Jun 2026 | Luggage brands | 110K | 2.8% | 8 | | Jul 2026 | Luggage brands | 110K | 2.6% | 7 | | Aug 2026 | Luggage brands | 135K | 3.2% | 7 | | Sep 2026 | Luggage brands | 110K | 2.9% | 7 | ## How are Briggs & Riley’s branded searches counted? Brandwave collects information about searches that people make online using Briggs & Riley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “briggs and riley” ## Which luggage brands compete with Briggs & Riley? - [Samsonite](/demand/global-en/brands/samsonite) - [Rimowa](/demand/global-en/brands/rimowa) - [Tumi](/demand/global-en/brands/tumi) - [American Tourister](/demand/global-en/brands/american-tourister): Head-to-head: /demand/global-en/compare/american-tourister-vs-briggs-and-riley - [Away](/demand/global-en/brands/away): Head-to-head: /demand/global-en/compare/away-vs-briggs-and-riley - [Travelpro](/demand/global-en/brands/travelpro): Head-to-head: /demand/global-en/compare/briggs-and-riley-vs-travelpro - [Monos](/demand/global-en/brands/monos): Head-to-head: /demand/global-en/compare/briggs-and-riley-vs-monos - [July](/demand/global-en/brands/july): Head-to-head: /demand/global-en/compare/briggs-and-riley-vs-july ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Briggs & Riley: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/briggs-and-riley This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/briggs-and-riley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.