---
title: "Breville: search popularity and Share of Search worldwide"
description: "Breville offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/breville"
publisher: "Brandwave"
---

# Breville: search popularity and Share of Search worldwide

Breville offers espresso machines for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Breville
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home espresso machine brands**: 32.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home espresso machine brands | 2 | 32.2% | 845K |

- [Home espresso machine brands](/demand/global-en/categories/home-espresso-machine-brands)

## How has branded search demand for Breville changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Breville worldwide held steady, from 820K to 845K.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide increased from 29.3% to 32.2%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide peaked at 35.5% in December 2025 and was lowest at 29.3% in October 2025.

## How did search popularity change for home espresso machine brands worldwide in August 2026?

- In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
- In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home espresso machine brands | 820K | 29.3% | 2 |
| Nov 2025 | Home espresso machine brands | 1.4M | 33.3% | 2 |
| Dec 2025 | Home espresso machine brands | 1.3M | 35.5% | 2 |
| Jan 2026 | Home espresso machine brands | 1.1M | 33.4% | 2 |
| Feb 2026 | Home espresso machine brands | 759K | 31.7% | 2 |
| Mar 2026 | Home espresso machine brands | 765K | 30.6% | 2 |
| Apr 2026 | Home espresso machine brands | 768K | 31% | 2 |
| May 2026 | Home espresso machine brands | 768K | 31.3% | 2 |
| Jun 2026 | Home espresso machine brands | 775K | 32.1% | 2 |
| Jul 2026 | Home espresso machine brands | 848K | 34.6% | 2 |
| Aug 2026 | Home espresso machine brands | 845K | 32.2% | 2 |
| Sep 2026 | Home espresso machine brands | — | — | — |

## How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “breville”
- “breville barista express”
- “breville barista touch”
- “breville coffee machine”
- “breville com”
- “breville dual boiler”
- “breville espresso machine”
- “breville oracle”

## Which home espresso machine brands compete with Breville?

- [De'Longhi](/demand/global-en/brands/delonghi): Head-to-head: /demand/global-en/compare/breville-vs-delonghi
- [Gaggia](/demand/global-en/brands/gaggia): Head-to-head: /demand/global-en/compare/breville-vs-gaggia
- [Lelit](/demand/global-en/brands/lelit): Head-to-head: /demand/global-en/compare/breville-vs-lelit
- [Profitec](/demand/global-en/brands/profitec): Head-to-head: /demand/global-en/compare/breville-vs-profitec

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Breville: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/breville

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/breville. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.