---
title: "Braze: search popularity and Share of Search worldwide"
description: "A customer engagement platform for cross-channel messaging across email, push, SMS, and in-app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/braze"
publisher: "Brandwave"
---

# Braze: search popularity and Share of Search worldwide

A customer engagement platform for cross-channel messaging across email, push, SMS, and in-app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Braze
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer engagement platforms**: 16.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer engagement platforms | 2 | 16.5% | 95.1K |

- [Customer engagement platforms](/demand/global-en/categories/customer-engagement-platforms)

## How has branded search demand for Braze changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Braze worldwide fell from 116K to 95.1K.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide decreased from 18.9% to 16.5%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide peaked at 19.5% in February 2026 and was lowest at 16.5% in August 2026.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.
- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer engagement platforms | 116K | 18.9% | 2 |
| Nov 2025 | Customer engagement platforms | 116K | 18.9% | 2 |
| Dec 2025 | Customer engagement platforms | 95.6K | 18.6% | 2 |
| Jan 2026 | Customer engagement platforms | 116K | 19.3% | 2 |
| Feb 2026 | Customer engagement platforms | 116K | 19.5% | 2 |
| Mar 2026 | Customer engagement platforms | 117K | 19.1% | 2 |
| Apr 2026 | Customer engagement platforms | 116K | 19.1% | 2 |
| May 2026 | Customer engagement platforms | 116K | 18.8% | 2 |
| Jun 2026 | Customer engagement platforms | 115K | 18.8% | 2 |
| Jul 2026 | Customer engagement platforms | 95.6K | 16.5% | 2 |
| Aug 2026 | Customer engagement platforms | 95.1K | 16.5% | 2 |
| Sep 2026 | Customer engagement platforms | — | — | — |

## How is Braze measured?

Brandwave collects information about searches that people make online using Braze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “braze”
- “braze app”
- “braze com”
- “braze crm”
- “braze customer engagement platform”
- “braze email”
- “braze marketing”
- “braze platform”
- “braze pricing”
- “braze software”

## Which customer engagement platforms compete with Braze?

- [Klaviyo](/demand/global-en/brands/klaviyo): Head-to-head: /demand/global-en/compare/braze-vs-klaviyo
- [OneSignal](/demand/global-en/brands/onesignal): Head-to-head: /demand/global-en/compare/braze-vs-onesignal
- [CleverTap](/demand/global-en/brands/clevertap): Head-to-head: /demand/global-en/compare/braze-vs-clevertap
- [MoEngage](/demand/global-en/brands/moengage): Head-to-head: /demand/global-en/compare/braze-vs-moengage
- [Customer.io](/demand/global-en/brands/customer-io): Head-to-head: /demand/global-en/compare/braze-vs-customer-io
- [Airship](/demand/global-en/brands/airship)
- [Iterable](/demand/global-en/brands/iterable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Braze: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/braze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/braze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.