---
title: "Braintree: search popularity and Share of Search worldwide"
description: "PayPal's payment gateway for online and mobile merchants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/braintree"
publisher: "Brandwave"
---

# Braintree: search popularity and Share of Search worldwide

PayPal's payment gateway for online and mobile merchants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Braintree
- **Owned by**: PayPal
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among online payment platforms**: 0.99%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online payment platforms | 6 | 0.99% | 37.9K |

- [Online payment platforms](/demand/global-en/categories/online-payment-platforms)

## How has branded search demand for Braintree changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Braintree worldwide rose from 7.2K to 37.9K.
- Across the 11 months ending August 2026, Braintree’s estimated Share of Search among online payment platforms worldwide increased from 0.19% to 0.99%.
- Across the 11 months ending August 2026, Braintree rose from 7th to 6th among online payment platforms worldwide.

## How did search popularity change for online payment platforms worldwide in August 2026?

- In August 2026, Braintree overtook Checkout.com to rank 6th among online payment platforms worldwide, at 0.99%.
- In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.
- In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%.
- In August 2026, Stripe lost estimated Share of Search among online payment platforms worldwide, from 81.3% to 80.5%.
- Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.
- Estimated monthly branded searches for Mollie worldwide fell 12.1% over 11 measured months, from 14.4K to 12.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online payment platforms | 7.2K | 0.19% | 7 |
| Nov 2025 | Online payment platforms | 7.9K | 0.21% | 7 |
| Dec 2025 | Online payment platforms | 6.8K | 0.21% | 7 |
| Jan 2026 | Online payment platforms | 7.7K | 0.2% | 7 |
| Feb 2026 | Online payment platforms | 7.9K | 0.2% | 7 |
| Mar 2026 | Online payment platforms | 7.9K | 0.18% | 7 |
| Apr 2026 | Online payment platforms | 7.6K | 0.2% | 7 |
| May 2026 | Online payment platforms | 6.8K | 0.18% | 7 |
| Jun 2026 | Online payment platforms | 7K | 0.18% | 8 |
| Jul 2026 | Online payment platforms | 6.5K | 0.17% | 8 |
| Aug 2026 | Online payment platforms | 37.9K | 0.99% | 6 |
| Sep 2026 | Online payment platforms | — | — | — |

## How is Braintree measured?

Brandwave collects information about searches that people make online using Braintree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “braintree checkout”
- “braintree fees”
- “braintree gateway”
- “braintree merchant account”
- “braintree payment”
- “braintree payment gateway”
- “braintree payment processing”
- “braintree payments”
- “braintree paypal”
- “braintree pricing”
- “braintreegateway”
- “checkout braintree”
- “paypal braintree”

## Which online payment platforms compete with Braintree?

- [Stripe](/demand/global-en/brands/stripe)
- [Airwallex](/demand/global-en/brands/airwallex)
- [Adyen](/demand/global-en/brands/adyen): Head-to-head: /demand/global-en/compare/adyen-vs-braintree
- [PayPal](/demand/global-en/brands/paypal): Head-to-head: /demand/global-en/compare/braintree-vs-paypal
- [GoCardless](/demand/global-en/brands/gocardless): Head-to-head: /demand/global-en/compare/braintree-vs-gocardless
- [Mollie](/demand/global-en/brands/mollie): Head-to-head: /demand/global-en/compare/braintree-vs-mollie
- [Checkout.com](/demand/global-en/brands/checkout-com): Head-to-head: /demand/global-en/compare/braintree-vs-checkout-com

## Who owns Braintree?

Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, worldwide.

- [PayPal](/demand/global-en/companies/paypal): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Braintree?

Braintree is owned by PayPal. Brandwave also tracks PayPal, owned by the same company, worldwide.

## Cite this page

Brandwave. "Braintree: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/braintree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/braintree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.