--- title: "Brabantia: search popularity and Share of Search worldwide" description: "Brabantia makes bins and household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/brabantia" publisher: "Brandwave" --- # Brabantia: search popularity and Share of Search worldwide Brabantia makes bins and household products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brabantia - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ironing boards**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ironing boards | 2 | 9.7% | 135K | | Bathroom accessory brands | 1 | 24.5% | 135K | | Compost caddy brands | 1 | 31.8% | 135K | | Towel rail brands | 1 | 31.9% | 135K | | Clothes airers | 2 | 36.1% | 135K | | Laundry baskets | 1 | 40.1% | 135K | | Storage baskets | 1 | 48.9% | 135K | | Compost bins | 1 | 83.3% | 135K | - [Ironing boards](/demand/global-en/categories/ironing-boards) - [Bathroom accessory brands](/demand/global-en/categories/bathroom-accessory-brands) - [Compost caddy brands](/demand/global-en/categories/compost-caddy-brands) - [Towel rail brands](/demand/global-en/categories/towel-rail-brands) - [Clothes airers](/demand/global-en/categories/clothes-airers) - [Laundry baskets](/demand/global-en/categories/laundry-baskets) - [Storage baskets](/demand/global-en/categories/storage-baskets) - [Compost bins](/demand/global-en/categories/compost-bins) ## How has branded search demand for Brabantia changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide increased from 6.8% to 9.7%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide peaked at 11.5% in May 2026 and was lowest at 5.4% in December 2025. - Across the 11 months ending August 2026, Brabantia rose from 3rd to 2nd among ironing boards worldwide. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide increased from 16.8% to 24.5%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide peaked at 24.5% in August 2026 and was lowest at 7.1% in May 2026. - Across the 11 months ending August 2026, Brabantia rose from 4th to 1st among bathroom accessory brands worldwide. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost caddy brands worldwide increased from 24% to 31.8%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost caddy brands worldwide peaked at 33.4% in May 2026 and was lowest at 24% in October 2025. - Across the 11 months ending August 2026, Brabantia rose from 2nd to 1st among compost caddy brands worldwide. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide increased from 22% to 31.9%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide peaked at 31.9% in August 2026 and was lowest at 7.5% in May 2026. - Across the 11 months ending August 2026, Brabantia rose from 3rd to 1st among towel rail brands worldwide. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide increased from 24.5% to 36.1%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide peaked at 36.2% in May 2026 and was lowest at 24.3% in December 2025. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide increased from 31.4% to 40.1%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide peaked at 43.8% in May 2026 and was lowest at 28.4% in December 2025. - Across the 11 months ending August 2026, Brabantia rose from 2nd to 1st among laundry baskets worldwide. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide increased from 42.3% to 48.9%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide peaked at 48.9% in August 2026 and was lowest at 37% in June 2026. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost bins worldwide increased from 77.4% to 83.3%. - Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among compost bins worldwide peaked at 84.9% in May 2026 and was lowest at 77.4% in October 2025. ## How did search popularity change for ironing boards worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for bathroom accessory brands worldwide in August 2026? - In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%. - InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026. - In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide. ## How did search popularity change for compost caddy brands worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%. - In August 2026, Joseph Joseph gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%. - In August 2026, Bokashi lost estimated Share of Search among compost caddy brands worldwide, from 11.3% to 9.5%. - In August 2026, All-Green lost estimated Share of Search among compost caddy brands worldwide, from 5.1% to 4.3%. - In August 2026, Curver rose from 6th to 5th among compost caddy brands worldwide. ## How did search popularity change for towel rail brands worldwide in August 2026? - In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%. - In August 2026, Umbra overtook Yamazaki to rank 2nd among towel rail brands worldwide, at 31.9%. - In August 2026, Yamazaki lost estimated Share of Search among towel rail brands worldwide, from 36.4% to 31.9%. - InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026. - In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide. - In August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide. ## How did search popularity change for clothes airers worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%. - In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%. - In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## How did search popularity change for laundry baskets worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide. ## How did search popularity change for storage baskets worldwide in August 2026? - In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%. - In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%. - In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%. - In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. - In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. ## How did search popularity change for compost bins worldwide in August 2026? - Estimated monthly branded searches for HOTBIN worldwide rose 81.3% over 11 measured months, from 1.6K to 2.9K in August 2026. - Estimated monthly branded searches for Brabantia worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026. - Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026. - Estimated monthly branded searches for Subpod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ironing boards | 90.5K | 6.8% | 3 | | Nov 2025 | Ironing boards | 110K | 6.9% | 3 | | Dec 2025 | Ironing boards | 90.5K | 5.4% | 3 | | Jan 2026 | Ironing boards | 110K | 7.9% | 3 | | Feb 2026 | Ironing boards | 110K | 8.9% | 3 | | Mar 2026 | Ironing boards | 135K | 10.8% | 2 | | Apr 2026 | Ironing boards | 110K | 9.2% | 3 | | May 2026 | Ironing boards | 135K | 11.5% | 2 | | Jun 2026 | Ironing boards | 90.5K | 8% | 3 | | Jul 2026 | Ironing boards | 110K | 8.5% | 2 | | Aug 2026 | Ironing boards | 135K | 9.7% | 2 | | Sep 2026 | Ironing boards | — | — | — | | Oct 2025 | Bathroom accessory brands | 90.5K | 16.8% | 4 | | Nov 2025 | Bathroom accessory brands | 110K | 17.8% | 4 | | Dec 2025 | Bathroom accessory brands | 90.5K | 15.9% | 4 | | Jan 2026 | Bathroom accessory brands | 110K | 19.7% | 4 | | Feb 2026 | Bathroom accessory brands | 110K | 20.9% | 4 | | Mar 2026 | Bathroom accessory brands | 135K | 24.4% | 1 | | Apr 2026 | Bathroom accessory brands | 110K | 19.7% | 4 | | May 2026 | Bathroom accessory brands | 135K | 7.1% | 2 | | Jun 2026 | Bathroom accessory brands | 90.5K | 18.8% | 4 | | Jul 2026 | Bathroom accessory brands | 110K | 23.1% | 2 | | Aug 2026 | Bathroom accessory brands | 135K | 24.5% | 1 | | Sep 2026 | Bathroom accessory brands | — | — | — | | Oct 2025 | Compost caddy brands | 90.5K | 24% | 2 | | Nov 2025 | Compost caddy brands | 110K | 26.6% | 2 | | Dec 2025 | Compost caddy brands | 90.5K | 25% | 2 | | Jan 2026 | Compost caddy brands | 110K | 26.4% | 2 | | Feb 2026 | Compost caddy brands | 110K | 28.8% | 2 | | Mar 2026 | Compost caddy brands | 135K | 33% | 1 | | Apr 2026 | Compost caddy brands | 110K | 28.1% | 2 | | May 2026 | Compost caddy brands | 135K | 33.4% | 1 | | Jun 2026 | Compost caddy brands | 90.5K | 25.8% | 2 | | Jul 2026 | Compost caddy brands | 110K | 30.8% | 1 | | Aug 2026 | Compost caddy brands | 135K | 31.8% | 1 | | Sep 2026 | Compost caddy brands | — | — | — | | Oct 2025 | Towel rail brands | 90.5K | 22% | 3 | | Nov 2025 | Towel rail brands | 110K | 23.8% | 3 | | Dec 2025 | Towel rail brands | 90.5K | 22% | 3 | | Jan 2026 | Towel rail brands | 110K | 27.4% | 3 | | Feb 2026 | Towel rail brands | 110K | 27.7% | 3 | | Mar 2026 | Towel rail brands | 135K | 31.8% | 1 | | Apr 2026 | Towel rail brands | 110K | 25.7% | 3 | | May 2026 | Towel rail brands | 135K | 7.5% | 2 | | Jun 2026 | Towel rail brands | 90.5K | 23.9% | 3 | | Jul 2026 | Towel rail brands | 110K | 29.6% | 2 | | Aug 2026 | Towel rail brands | 135K | 31.9% | 1 | | Sep 2026 | Towel rail brands | — | — | — | | Oct 2025 | Clothes airers | 90.5K | 24.5% | 2 | | Nov 2025 | Clothes airers | 110K | 27% | 2 | | Dec 2025 | Clothes airers | 90.5K | 24.3% | 2 | | Jan 2026 | Clothes airers | 110K | 27.2% | 2 | | Feb 2026 | Clothes airers | 110K | 28.4% | 2 | | Mar 2026 | Clothes airers | 135K | 30.7% | 2 | | Apr 2026 | Clothes airers | 110K | 30.4% | 2 | | May 2026 | Clothes airers | 135K | 36.2% | 2 | | Jun 2026 | Clothes airers | 90.5K | 27.6% | 2 | | Jul 2026 | Clothes airers | 110K | 31.8% | 2 | | Aug 2026 | Clothes airers | 135K | 36.1% | 2 | | Sep 2026 | Clothes airers | — | — | — | | Oct 2025 | Laundry baskets | 90.5K | 31.4% | 2 | | Nov 2025 | Laundry baskets | 110K | 32.2% | 2 | | Dec 2025 | Laundry baskets | 90.5K | 28.4% | 2 | | Jan 2026 | Laundry baskets | 110K | 32.2% | 2 | | Feb 2026 | Laundry baskets | 110K | 36.7% | 2 | | Mar 2026 | Laundry baskets | 135K | 39.5% | 1 | | Apr 2026 | Laundry baskets | 110K | 35.7% | 2 | | May 2026 | Laundry baskets | 135K | 43.8% | 1 | | Jun 2026 | Laundry baskets | 90.5K | 34.3% | 2 | | Jul 2026 | Laundry baskets | 110K | 38.9% | 1 | | Aug 2026 | Laundry baskets | 135K | 40.1% | 1 | | Sep 2026 | Laundry baskets | — | — | — | | Oct 2025 | Storage baskets | 90.5K | 42.3% | 1 | | Nov 2025 | Storage baskets | 110K | 46.3% | 1 | | Dec 2025 | Storage baskets | 90.5K | 44.6% | 1 | | Jan 2026 | Storage baskets | 110K | 46.3% | 1 | | Feb 2026 | Storage baskets | 110K | 48.8% | 1 | | Mar 2026 | Storage baskets | 135K | 45.4% | 1 | | Apr 2026 | Storage baskets | 110K | 38.9% | 1 | | May 2026 | Storage baskets | 135K | 43.8% | 1 | | Jun 2026 | Storage baskets | 90.5K | 37% | 1 | | Jul 2026 | Storage baskets | 110K | 44.6% | 1 | | Aug 2026 | Storage baskets | 135K | 48.9% | 1 | | Sep 2026 | Storage baskets | — | — | — | | Oct 2025 | Compost bins | 90.5K | 77.4% | 1 | | Nov 2025 | Compost bins | 110K | 80.8% | 1 | | Dec 2025 | Compost bins | 90.5K | 80.8% | 1 | | Jan 2026 | Compost bins | 110K | 80.9% | 1 | | Feb 2026 | Compost bins | 110K | 83.4% | 1 | | Mar 2026 | Compost bins | 135K | 82.8% | 1 | | Apr 2026 | Compost bins | 110K | 81.9% | 1 | | May 2026 | Compost bins | 135K | 84.9% | 1 | | Jun 2026 | Compost bins | 90.5K | 80.4% | 1 | | Jul 2026 | Compost bins | 110K | 83.3% | 1 | | Aug 2026 | Compost bins | 135K | 83.3% | 1 | | Sep 2026 | Compost bins | — | — | — | ## How is Brabantia measured? Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brabantia” ## Which ironing boards compete with Brabantia? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/brabantia-vs-philips - [Joseph Joseph](/demand/global-en/brands/joseph-joseph): Head-to-head: /demand/global-en/compare/brabantia-vs-joseph-joseph - [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-brabantia - [Lakeland](/demand/global-en/brands/lakeland): Head-to-head: /demand/global-en/compare/brabantia-vs-lakeland - [Minky](/demand/global-en/brands/minky): Head-to-head: /demand/global-en/compare/brabantia-vs-minky ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brabantia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/brabantia This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/brabantia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.