---
title: "Bowflex: search popularity and Share of Search worldwide"
description: "Bowflex is a fitness equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bowflex"
publisher: "Brandwave"
---

# Bowflex: search popularity and Share of Search worldwide

Bowflex is a fitness equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bowflex
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kettlebell brands**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kettlebell brands | 3 | 10% | 90.5K |
| Dumbbell brands | 3 | 10.5% | 90.5K |

- [Kettlebell brands](/demand/global-en/categories/kettlebell-brands)
- [Dumbbell brands](/demand/global-en/categories/dumbbell-brands)

## How has branded search demand for Bowflex changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide peaked at 12.3% in July 2026 and was lowest at 9.5% in June 2026.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among dumbbell brands worldwide peaked at 13% in July 2026 and was lowest at 10% in June 2026.

## How did search popularity change for kettlebell brands worldwide in August 2026?

- In August 2026, New York University gained estimated Share of Search among kettlebell brands worldwide, from 57.4% to 64.9%.
- In August 2026, Rogue Fitness lost estimated Share of Search among kettlebell brands worldwide, from 18.3% to 14.9%.
- In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
- In August 2026, Titan Fitness lost estimated Share of Search among kettlebell brands worldwide, from 10% to 8.2%.
- Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

## How did search popularity change for dumbbell brands worldwide in August 2026?

- In August 2026, New York University gained estimated Share of Search among dumbbell brands worldwide, from 60.7% to 68%.
- In August 2026, Rogue Fitness lost estimated Share of Search among dumbbell brands worldwide, from 19.4% to 15.6%.
- In August 2026, Bowflex lost estimated Share of Search among dumbbell brands worldwide, from 13% to 10.5%.
- In August 2026, PowerBlock lost estimated Share of Search among dumbbell brands worldwide, from 4.8% to 3.8%.
- Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kettlebell brands | 90.5K | 10.4% | 3 |
| Nov 2025 | Kettlebell brands | 110K | 12% | 3 |
| Dec 2025 | Kettlebell brands | 110K | 11.7% | 3 |
| Jan 2026 | Kettlebell brands | 110K | 12.2% | 3 |
| Feb 2026 | Kettlebell brands | 90.5K | 11.8% | 3 |
| Mar 2026 | Kettlebell brands | 90.5K | 9.9% | 3 |
| Apr 2026 | Kettlebell brands | 90.5K | 10.4% | 3 |
| May 2026 | Kettlebell brands | 90.5K | 10.2% | 3 |
| Jun 2026 | Kettlebell brands | 74K | 9.5% | 3 |
| Jul 2026 | Kettlebell brands | 90.5K | 12.3% | 3 |
| Aug 2026 | Kettlebell brands | 90.5K | 10% | 3 |
| Sep 2026 | Kettlebell brands | — | — | — |
| Oct 2025 | Dumbbell brands | 90.5K | 10.9% | 3 |
| Nov 2025 | Dumbbell brands | 110K | 12.9% | 3 |
| Dec 2025 | Dumbbell brands | 110K | 12.4% | 3 |
| Jan 2026 | Dumbbell brands | 110K | 12.9% | 3 |
| Feb 2026 | Dumbbell brands | 90.5K | 12.4% | 3 |
| Mar 2026 | Dumbbell brands | 90.5K | 10.5% | 3 |
| Apr 2026 | Dumbbell brands | 90.5K | 10.9% | 3 |
| May 2026 | Dumbbell brands | 90.5K | 10.9% | 3 |
| Jun 2026 | Dumbbell brands | 74K | 10% | 3 |
| Jul 2026 | Dumbbell brands | 90.5K | 13% | 3 |
| Aug 2026 | Dumbbell brands | 90.5K | 10.5% | 3 |
| Sep 2026 | Dumbbell brands | — | — | — |

## How is Bowflex measured?

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bowflex”

## Which kettlebell brands compete with Bowflex?

- [New York University](/demand/global-en/brands/new-york-university): Head-to-head: /demand/global-en/compare/bowflex-vs-new-york-university
- [Rogue Fitness](/demand/global-en/brands/rogue-fitness): Head-to-head: /demand/global-en/compare/bowflex-vs-rogue-fitness
- [Titan Fitness](/demand/global-en/brands/titan-fitness): Head-to-head: /demand/global-en/compare/bowflex-vs-titan-fitness
- [Force USA](/demand/global-en/brands/force-usa): Head-to-head: /demand/global-en/compare/bowflex-vs-force-usa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bowflex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bowflex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bowflex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.