---
title: "Bovril: search popularity and Share of Search worldwide"
description: "Bovril is stock brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bovril"
publisher: "Brandwave"
---

# Bovril: search popularity and Share of Search worldwide

Bovril is stock brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bovril
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stock cubes**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock cubes | 4 | 0.16% | 1.3K |

- [Stock cubes](/demand/global-en/categories/stock-cubes)

## How has branded search demand for Bovril changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bovril worldwide fell from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Bovril’s estimated Share of Search among stock cubes worldwide held steady, from 0.3% to 0.16%.

## How did search popularity change for stock cubes worldwide in August 2026?

- In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%.
- In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%.
- In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%.
- Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock cubes | 2.4K | 0.3% | 4 |
| Nov 2025 | Stock cubes | 2.9K | 0.21% | 4 |
| Dec 2025 | Stock cubes | 2.4K | 0.3% | 4 |
| Jan 2026 | Stock cubes | 2.9K | 0.35% | 4 |
| Feb 2026 | Stock cubes | 2.4K | 0.33% | 4 |
| Mar 2026 | Stock cubes | 1.3K | 0.16% | 4 |
| Apr 2026 | Stock cubes | 1.3K | 0.18% | 4 |
| May 2026 | Stock cubes | 1K | 0.12% | 4 |
| Jun 2026 | Stock cubes | 1.3K | 0.18% | 4 |
| Jul 2026 | Stock cubes | 1K | 0.14% | 4 |
| Aug 2026 | Stock cubes | 1.3K | 0.16% | 4 |
| Sep 2026 | Stock cubes | — | — | — |

## How is Bovril measured?

Brandwave collects information about searches that people make online using Bovril’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bovril beef”

## Which stock cubes compete with Bovril?

- [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/bovril-vs-maggi
- [Campbell's](/demand/global-en/brands/campbells): Head-to-head: /demand/global-en/compare/bovril-vs-campbells
- [Knorr](/demand/global-en/brands/knorr): Head-to-head: /demand/global-en/compare/bovril-vs-knorr
- [Massel](/demand/global-en/brands/massel): Head-to-head: /demand/global-en/compare/bovril-vs-massel
- [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/bovril-vs-oxo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bovril: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bovril

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bovril. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.