--- title: "Bose: search popularity and Share of Search worldwide" description: "Bose offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bose" publisher: "Brandwave" --- # Bose: search popularity and Share of Search worldwide Bose offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bose - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among over-ear headphone brands**: 59.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Over-ear headphone brands | 1 | 59.8% | 1.1M | | Portable speaker brands | 1 | 32.8% | 1.1M | - [Over-ear headphone brands](/demand/global-en/categories/over-ear-headphone-brands) - [Portable speaker brands](/demand/global-en/categories/portable-speaker-brands) ## How has branded search demand for Bose changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide increased from 55.4% to 59.8%. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide peaked at 61.7% in December 2025 and was lowest at 51.6% in January 2026. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide decreased from 35.2% to 32.8%. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among portable speaker brands worldwide peaked at 40.6% in December 2025 and was lowest at 31.6% in March 2026. ## How did search popularity change for over-ear headphone brands worldwide in August 2026? - In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%. - In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%. - In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%. - In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%. - Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026. ## How did search popularity change for portable speaker brands worldwide in August 2026? - In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%. - In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%. - In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%. - Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Over-ear headphone brands | 1.1M | 55.4% | 1 | | Nov 2025 | Over-ear headphone brands | 1.7M | 61.2% | 1 | | Dec 2025 | Over-ear headphone brands | 1.6M | 61.7% | 1 | | Jan 2026 | Over-ear headphone brands | 1M | 51.6% | 1 | | Feb 2026 | Over-ear headphone brands | 836K | 52.5% | 1 | | Mar 2026 | Over-ear headphone brands | 877K | 53.7% | 1 | | Apr 2026 | Over-ear headphone brands | 876K | 55.9% | 1 | | May 2026 | Over-ear headphone brands | 946K | 55.8% | 1 | | Jun 2026 | Over-ear headphone brands | 938K | 55.4% | 1 | | Jul 2026 | Over-ear headphone brands | 945K | 56.4% | 1 | | Aug 2026 | Over-ear headphone brands | 1.1M | 59.8% | 1 | | Sep 2026 | Over-ear headphone brands | — | — | — | | Oct 2025 | Portable speaker brands | 1.1M | 35.2% | 1 | | Nov 2025 | Portable speaker brands | 1.7M | 40.3% | 1 | | Dec 2025 | Portable speaker brands | 1.6M | 40.6% | 1 | | Jan 2026 | Portable speaker brands | 1M | 34% | 1 | | Feb 2026 | Portable speaker brands | 836K | 33.8% | 1 | | Mar 2026 | Portable speaker brands | 877K | 31.6% | 1 | | Apr 2026 | Portable speaker brands | 876K | 33% | 1 | | May 2026 | Portable speaker brands | 946K | 31.9% | 1 | | Jun 2026 | Portable speaker brands | 938K | 32.3% | 1 | | Jul 2026 | Portable speaker brands | 945K | 32.6% | 1 | | Aug 2026 | Portable speaker brands | 1.1M | 32.8% | 1 | | Sep 2026 | Portable speaker brands | — | — | — | ## How is Bose measured? Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bluetooth speaker bose” - “bose bluetooth speaker” - “bose com” - “bose headphone” - “bose quietcomfort” - “bose soundlink” - “bose speaker” - “headphone bose” - “speaker bose” ## Which over-ear headphone brands compete with Bose? - [Audio-Technica](/demand/global-en/brands/audio-technica): Head-to-head: /demand/global-en/compare/audio-technica-vs-bose - [Bowers & Wilkins](/demand/global-en/brands/bowers-wilkins): Head-to-head: /demand/global-en/compare/bose-vs-bowers-wilkins - [Beyerdynamic](/demand/global-en/brands/beyerdynamic): Head-to-head: /demand/global-en/compare/beyerdynamic-vs-bose - [Sennheiser](/demand/global-en/brands/sennheiser): Head-to-head: /demand/global-en/compare/bose-vs-sennheiser ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bose: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bose This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.