--- title: "Bormioli Rocco: search popularity worldwide" description: "Bormioli Rocco makes glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bormioli-rocco" publisher: "Brandwave" --- # Bormioli Rocco: search popularity worldwide Bormioli Rocco makes glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bormioli Rocco - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among glassware brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Glassware brands | 4 | 4.1% | 22.2K | - [Glassware brands](/demand/global-en/categories/glassware-brands) ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bormioli Rocco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bormioli Rocco is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duralex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Libbey | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bormioli Rocco | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Schott Zwiesel | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterford | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Zalto | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Baccarat | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Luigi Bormioli | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy?": 1. Libbey, 2. Duralex, 3. Schott Zwiesel, 4. Riedel, 5. Waterford - Asked ChatGPT "What are the best glassware brands?": 1. Riedel, 2. Schott Zwiesel, 3. Bormioli Rocco, 4. Libbey, 5. Waterford, 6. Baccarat, 7. Duralex, 8. Luigi Bormioli, 9. Zalto - Asked ChatGPT "What's the best glassware brand for everyday dining?": 1. Duralex, 2. Libbey, 3. Schott Zwiesel, 4. Bormioli Rocco - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Riedel, 5. Zalto, 6. Waterford, 7. Baccarat - Searched Google, AI Overview "best glassware": 1. Duralex, 2. Bormioli Rocco, 3. Libbey, 4. Zalto, 5. Riedel Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Bormioli Rocco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bormioli Rocco worldwide held steady at 22.2K. - Across the 12 months ending September 2026, Bormioli Rocco’s share of searches among glassware brands worldwide peaked at 5.5% in July 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Bormioli Rocco rose from 5th to 4th among glassware brands worldwide. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%. - In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%. - In September 2026, Riedel lost share of searches among glassware brands worldwide, from 10.3% to 9.2%. - In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%. - In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide. - In September 2026, Libbey fell from 8th to 9th among glassware brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Glassware brands | 22.2K | 4% | 5 | | Nov 2025 | Glassware brands | 22.2K | 2.3% | 5 | | Dec 2025 | Glassware brands | 27.1K | 4.8% | 5 | | Jan 2026 | Glassware brands | 27.1K | 5.1% | 5 | | Feb 2026 | Glassware brands | 22.2K | 5% | 5 | | Mar 2026 | Glassware brands | 22.2K | 4.5% | 5 | | Apr 2026 | Glassware brands | 22.2K | 4.2% | 5 | | May 2026 | Glassware brands | 22.2K | 3.7% | 5 | | Jun 2026 | Glassware brands | 22.2K | 4.1% | 4 | | Jul 2026 | Glassware brands | 27.1K | 5.5% | 4 | | Aug 2026 | Glassware brands | 27.1K | 4.6% | 4 | | Sep 2026 | Glassware brands | 22.2K | 4.1% | 4 | ## How are Bormioli Rocco’s branded searches counted? Brandwave collects information about searches that people make online using Bormioli Rocco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bormioli rocco” ## Which glassware brands compete with Bormioli Rocco? - [Waterford](/demand/global-en/brands/waterford): Head-to-head: /demand/global-en/compare/bormioli-rocco-vs-waterford - [Duralex](/demand/global-en/brands/duralex): Head-to-head: /demand/global-en/compare/bormioli-rocco-vs-duralex - [Riedel](/demand/global-en/brands/riedel): Head-to-head: /demand/global-en/compare/bormioli-rocco-vs-riedel - [Schott Zwiesel](/demand/global-en/brands/schott-zwiesel): Head-to-head: /demand/global-en/compare/bormioli-rocco-vs-schott-zwiesel - [Baccarat](/demand/global-en/brands/baccarat): Head-to-head: /demand/global-en/compare/baccarat-vs-bormioli-rocco - [Luigi Bormioli](/demand/global-en/brands/luigi-bormioli) - [Zalto](/demand/global-en/brands/zalto) - [Libbey](/demand/global-en/brands/libbey) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bormioli Rocco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bormioli-rocco This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bormioli-rocco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.