--- title: "BORA: search popularity worldwide" description: "BORA makes sawhorses and workshop tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bora-tool" publisher: "Brandwave" --- # BORA: search popularity worldwide BORA makes sawhorses and workshop tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BORA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among saw horse brands**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Saw horse brands | 6 | 0.13% | 1.6K | | Folding sawhorse brands | 4 | 0.36% | 2.9K | - [Saw horse brands](/demand/global-en/categories/saw-horse-brands) - [Folding sawhorse brands](/demand/global-en/categories/folding-sawhorse-brands) ## Top saw horse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BORA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BORA is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BORA | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Makita | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kobalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Irwin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about saw horse brands - Asked ChatGPT "Which saw horse brand should I buy?": 1. ToughBuilt, 2. BORA - Asked ChatGPT "What are the best saw horse brands?": 1. BORA, 2. ToughBuilt - Asked ChatGPT "What's the best saw horse brand for a workshop?": 1. ToughBuilt, 2. BORA - Searched Google, AI Overview "best sawhorse": 1. ToughBuilt Not named in any answer: Makita, Black+Decker, Kobalt and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for BORA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BORA worldwide fell from 3.8K to 2.9K. - Across the 12 months ending September 2026, BORA’s share of searches among saw horse brands worldwide held steady, from 0.11% to 0.13%. - Across the 12 months ending September 2026, BORA’s share of searches among folding sawhorse brands worldwide held steady, from 0.47% to 0.36%. ## How did search popularity change for saw horse brands worldwide in September 2026? - Kobalt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026. - ToughBuilt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in September 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026. - Estimated monthly branded searches for BORA worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## How did search popularity change for folding sawhorse brands worldwide in September 2026? - In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 82.7% to 83.9%. - In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 7.4% to 6.2%. - ToughBuilt’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.2% in September 2026. - Estimated monthly branded searches for BORA worldwide fell 23.7% over 12 measured months, from 3.8K to 2.9K in September 2026. - Estimated monthly branded searches for WORX worldwide fell 17.4% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Saw horse brands | 1.9K | 0.11% | 6 | | Nov 2025 | Saw horse brands | 2.4K | 0.14% | 6 | | Dec 2025 | Saw horse brands | 2.4K | 0.16% | 6 | | Jan 2026 | Saw horse brands | 2.4K | 0.19% | 6 | | Feb 2026 | Saw horse brands | 1.6K | 0.13% | 6 | | Mar 2026 | Saw horse brands | 2.4K | 0.17% | 6 | | Apr 2026 | Saw horse brands | 2.4K | 0.19% | 6 | | May 2026 | Saw horse brands | 2.4K | 0.18% | 6 | | Jun 2026 | Saw horse brands | 2.4K | 0.19% | 6 | | Jul 2026 | Saw horse brands | 1.9K | 0.18% | 6 | | Aug 2026 | Saw horse brands | 2.4K | 0.19% | 6 | | Sep 2026 | Saw horse brands | 1.6K | 0.13% | 6 | | Oct 2025 | Folding sawhorse brands | 3.8K | 0.47% | 4 | | Nov 2025 | Folding sawhorse brands | 4.8K | 0.5% | 4 | | Dec 2025 | Folding sawhorse brands | 4K | 0.41% | 4 | | Jan 2026 | Folding sawhorse brands | 3.7K | 0.46% | 4 | | Feb 2026 | Folding sawhorse brands | 2.9K | 0.37% | 4 | | Mar 2026 | Folding sawhorse brands | 4.8K | 0.6% | 4 | | Apr 2026 | Folding sawhorse brands | 7.8K | 0.98% | 4 | | May 2026 | Folding sawhorse brands | 3.7K | 0.47% | 4 | | Jun 2026 | Folding sawhorse brands | 4K | 0.51% | 4 | | Jul 2026 | Folding sawhorse brands | 3.2K | 0.48% | 4 | | Aug 2026 | Folding sawhorse brands | 3.7K | 0.45% | 4 | | Sep 2026 | Folding sawhorse brands | 2.9K | 0.36% | 4 | ## How are BORA’s branded searches counted? Brandwave collects information about searches that people make online using BORA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bora sawhorse” - “bora tools” ## Which saw horse brands compete with BORA? - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/bora-tool-vs-makita - [Black+Decker](/demand/global-en/brands/black-and-decker): Head-to-head: /demand/global-en/compare/black-and-decker-vs-bora-tool - [Kobalt](/demand/global-en/brands/kobalt): Head-to-head: /demand/global-en/compare/bora-tool-vs-kobalt - [ToughBuilt](/demand/global-en/brands/toughbuilt): Head-to-head: /demand/global-en/compare/bora-tool-vs-toughbuilt - [Irwin](/demand/global-en/brands/irwin): Head-to-head: /demand/global-en/compare/bora-tool-vs-irwin ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BORA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bora-tool This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bora-tool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.