---
title: "Boox: search popularity worldwide"
description: "Boox makes e-readers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/boox"
publisher: "Brandwave"
---

# Boox: search popularity worldwide

Boox makes e-readers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boox
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among e-reader brands**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| E-reader brands | 5 | 4.5% | 246K |

- [E-reader brands](/demand/global-en/categories/e-reader-brands)

## How has branded search demand for Boox changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Boox worldwide rose from 201K to 246K.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide increased from 3.8% to 4.5%.
- Across the 12 months ending September 2026, Boox’s estimated Share of Search among e-reader brands worldwide peaked at 4.5% in September 2026 and was lowest at 3.2% in January 2026.

## How did search popularity change for e-reader brands worldwide in September 2026?

- In September 2026, reMarkable gained estimated Share of Search among e-reader brands worldwide, from 10.1% to 12.3%.
- In September 2026, Boox gained estimated Share of Search among e-reader brands worldwide, from 3.7% to 4.5%.
- In September 2026, Onyx Boox gained estimated Share of Search among e-reader brands worldwide, from 4.2% to 5%.
- In September 2026, Kobo lost estimated Share of Search among e-reader brands worldwide, from 18.3% to 15%.
- Estimated monthly branded searches for Nook worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | E-reader brands | 201K | 3.8% | 5 |
| Nov 2025 | E-reader brands | 246K | 3.9% | 5 |
| Dec 2025 | E-reader brands | 246K | 3.8% | 5 |
| Jan 2026 | E-reader brands | 201K | 3.2% | 5 |
| Feb 2026 | E-reader brands | 165K | 3.2% | 5 |
| Mar 2026 | E-reader brands | 201K | 3.8% | 5 |
| Apr 2026 | E-reader brands | 201K | 3.9% | 5 |
| May 2026 | E-reader brands | 201K | 3.8% | 5 |
| Jun 2026 | E-reader brands | 201K | 3.8% | 5 |
| Jul 2026 | E-reader brands | 201K | 3.9% | 5 |
| Aug 2026 | E-reader brands | 201K | 3.7% | 5 |
| Sep 2026 | E-reader brands | 246K | 4.5% | 5 |

## How is Boox measured?

Brandwave collects information about searches that people make online using Boox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boox”

## Which e-reader brands compete with Boox?

- [Kindle](/demand/global-en/brands/kindle)
- [Kobo](/demand/global-en/brands/kobo): Head-to-head: /demand/global-en/compare/boox-vs-kobo
- [reMarkable](/demand/global-en/brands/remarkable): Head-to-head: /demand/global-en/compare/boox-vs-remarkable
- [Onyx Boox](/demand/global-en/brands/onyx-boox): Head-to-head: /demand/global-en/compare/boox-vs-onyx-boox
- [PocketBook](/demand/global-en/brands/pocketbook): Head-to-head: /demand/global-en/compare/boox-vs-pocketbook
- [Nook](/demand/global-en/brands/nook): Head-to-head: /demand/global-en/compare/boox-vs-nook

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boox: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/boox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/boox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.