--- title: "Boomi: search popularity worldwide" description: "An integration platform for connecting applications and data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/boomi" publisher: "Brandwave" --- # Boomi: search popularity worldwide An integration platform for connecting applications and data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boomi - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among integration platform as a service**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Integration platform as a service | 4 | 4.1% | 110K | | Data integration and ETL tools | 4 | 8% | 110K | - [Integration platform as a service](/demand/global-en/categories/integration-platforms-as-a-service) - [Data integration and ETL tools](/demand/global-en/categories/data-integration-tools) ## Top integration platform as a service in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boomi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boomi is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zapier | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MuleSoft | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Workato | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Boomi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Make | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Power Automate | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | n8n | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Tray.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about integration platform as a service - Asked ChatGPT "Which integration platform should I use?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Power Automate, 5. n8n, 6. Zapier - Asked ChatGPT "What are the best integration platforms?": 1. Workato, 2. MuleSoft, 3. Boomi, 4. Zapier, 5. Make, 6. n8n, 7. Power Automate - Asked ChatGPT "What's the best integration platform for connecting business apps?": 1. Zapier, 2. Make, 3. Power Automate, 4. Workato, 5. Boomi, 6. MuleSoft - Searched Google, AI Overview "integration platform": 1. MuleSoft, 2. Boomi, 3. Zapier - Searched Google, AI Overview "workflow automation tool": 1. Zapier, 2. Make, 3. n8n Not named in any answer: Tray.io. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Boomi changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boomi worldwide held steady at 110K. - Across the 12 months ending September 2026, Boomi’s share of searches among integration platform as a service worldwide increased from 2.5% to 4.1%. - Across the 12 months ending September 2026, Boomi’s share of searches among data integration and ETL tools worldwide increased from 6.9% to 8%. - Across the 12 months ending September 2026, Boomi’s share of searches among data integration and ETL tools worldwide peaked at 9.2% in July 2026 and was lowest at 6.6% in April 2026. ## How did search popularity change for integration platform as a service worldwide in September 2026? - Boomi’s share of searches among integration platform as a service worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026. - Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026. - Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026. - Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. - Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%. - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%. - In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%. - In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%. - Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026. - In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Integration platform as a service | 110K | 2.5% | 4 | | Nov 2025 | Integration platform as a service | 110K | 3% | 4 | | Dec 2025 | Integration platform as a service | 110K | 3.6% | 4 | | Jan 2026 | Integration platform as a service | 110K | 3% | 4 | | Feb 2026 | Integration platform as a service | 110K | 3.2% | 4 | | Mar 2026 | Integration platform as a service | 110K | 2.8% | 4 | | Apr 2026 | Integration platform as a service | 90.5K | 2.7% | 4 | | May 2026 | Integration platform as a service | 90.5K | 2.7% | 4 | | Jun 2026 | Integration platform as a service | 90.5K | 3.1% | 4 | | Jul 2026 | Integration platform as a service | 110K | 3.8% | 4 | | Aug 2026 | Integration platform as a service | 110K | 4.1% | 4 | | Sep 2026 | Integration platform as a service | 110K | 4.1% | 4 | | Oct 2025 | Data integration and ETL tools | 110K | 6.9% | 4 | | Nov 2025 | Data integration and ETL tools | 110K | 8.3% | 4 | | Dec 2025 | Data integration and ETL tools | 110K | 8.7% | 4 | | Jan 2026 | Data integration and ETL tools | 110K | 7.8% | 4 | | Feb 2026 | Data integration and ETL tools | 110K | 8.4% | 4 | | Mar 2026 | Data integration and ETL tools | 110K | 7.2% | 4 | | Apr 2026 | Data integration and ETL tools | 90.5K | 6.6% | 4 | | May 2026 | Data integration and ETL tools | 90.5K | 6.8% | 4 | | Jun 2026 | Data integration and ETL tools | 90.5K | 7% | 4 | | Jul 2026 | Data integration and ETL tools | 110K | 9.2% | 4 | | Aug 2026 | Data integration and ETL tools | 110K | 8.7% | 4 | | Sep 2026 | Data integration and ETL tools | 110K | 8% | 4 | ## How are Boomi’s branded searches counted? Brandwave collects information about searches that people make online using Boomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boomi” ## Which integration platform as a service compete with Boomi? - [n8n](/demand/global-en/brands/n8n): Head-to-head: /demand/global-en/compare/boomi-vs-n8n - [Power Automate](/demand/global-en/brands/power-automate): Head-to-head: /demand/global-en/compare/boomi-vs-power-automate - [Zapier](/demand/global-en/brands/zapier): Head-to-head: /demand/global-en/compare/boomi-vs-zapier - [MuleSoft](/demand/global-en/brands/mulesoft): Head-to-head: /demand/global-en/compare/boomi-vs-mulesoft - [Workato](/demand/global-en/brands/workato): Head-to-head: /demand/global-en/compare/boomi-vs-workato - [Make](/demand/global-en/brands/make) - [Tray.io](/demand/global-en/brands/tray-io) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Boomi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/boomi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/boomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.