--- title: "Booking.com: search popularity and Share of Search worldwide" description: "An online travel agency for booking hotels, homes, flights, and car hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/booking-com" publisher: "Brandwave" --- # Booking.com: search popularity and Share of Search worldwide An online travel agency for booking hotels, homes, flights, and car hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Booking.com - **Owned by**: Booking Holdings - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among online travel agencies**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online travel agencies | 5 | 0.12% | 74K | | Holiday rental platforms | 4 | 0.15% | 74K | | Travel booking platforms | 4 | 0.45% | 74K | - [Online travel agencies](/demand/global-en/categories/online-travel-agencies) - [Holiday rental platforms](/demand/global-en/categories/holiday-rental-platforms) - [Travel booking platforms](/demand/global-en/categories/travel-booking-platforms) ## How has branded search demand for Booking.com changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Booking.com worldwide held steady at 74K. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel agencies worldwide held steady, from 0.13% to 0.12%. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday rental platforms worldwide held steady, from 0.18% to 0.15%. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among travel booking platforms worldwide held steady, from 0.55% to 0.45%. ## How did search popularity change for online travel agencies worldwide in August 2026? - In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 8.2% to 9.9%. - In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 74.9% to 73.3%. - Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 1.3% to 2% in August 2026. - Estimated monthly branded searches for Expedia worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026. ## How did search popularity change for holiday rental platforms worldwide in August 2026? - Estimated monthly branded searches for Plum Guide worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Airbnb worldwide rose 22.3% over 11 measured months, from 37.2M to 45.5M in August 2026. - Estimated monthly branded searches for Vrbo worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026. - Estimated monthly branded searches for HomeToGo worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. ## How did search popularity change for travel booking platforms worldwide in August 2026? - In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%. - In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%. - In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online travel agencies | 74K | 0.13% | 5 | | Nov 2025 | Online travel agencies | 74K | 0.13% | 5 | | Dec 2025 | Online travel agencies | 74K | 0.15% | 5 | | Jan 2026 | Online travel agencies | 74K | 0.1% | 5 | | Feb 2026 | Online travel agencies | 60.5K | 0.1% | 5 | | Mar 2026 | Online travel agencies | 74K | 0.12% | 5 | | Apr 2026 | Online travel agencies | 74K | 0.12% | 5 | | May 2026 | Online travel agencies | 74K | 0.12% | 5 | | Jun 2026 | Online travel agencies | 74K | 0.12% | 5 | | Jul 2026 | Online travel agencies | 74K | 0.12% | 5 | | Aug 2026 | Online travel agencies | 74K | 0.12% | 5 | | Sep 2026 | Online travel agencies | — | — | — | | Oct 2025 | Holiday rental platforms | 74K | 0.18% | 4 | | Nov 2025 | Holiday rental platforms | 74K | 0.18% | 3 | | Dec 2025 | Holiday rental platforms | 74K | 0.18% | 3 | | Jan 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | Feb 2026 | Holiday rental platforms | 60.5K | 0.15% | 4 | | Mar 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | Apr 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | May 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | Jun 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | Jul 2026 | Holiday rental platforms | 74K | 0.12% | 4 | | Aug 2026 | Holiday rental platforms | 74K | 0.15% | 4 | | Sep 2026 | Holiday rental platforms | — | — | — | | Oct 2025 | Travel booking platforms | 74K | 0.55% | 4 | | Nov 2025 | Travel booking platforms | 74K | 0.56% | 4 | | Dec 2025 | Travel booking platforms | 74K | 0.56% | 4 | | Jan 2026 | Travel booking platforms | 74K | 0.46% | 4 | | Feb 2026 | Travel booking platforms | 60.5K | 0.41% | 4 | | Mar 2026 | Travel booking platforms | 74K | 0.49% | 4 | | Apr 2026 | Travel booking platforms | 74K | 0.49% | 4 | | May 2026 | Travel booking platforms | 74K | 0.46% | 4 | | Jun 2026 | Travel booking platforms | 74K | 0.49% | 4 | | Jul 2026 | Travel booking platforms | 74K | 0.49% | 4 | | Aug 2026 | Travel booking platforms | 74K | 0.45% | 4 | | Sep 2026 | Travel booking platforms | — | — | — | ## How is Booking.com measured? Brandwave collects information about searches that people make online using Booking.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bookingcom” ## Which online travel agencies compete with Booking.com? - [Skyscanner](/demand/global-en/brands/skyscanner): Head-to-head: /demand/global-en/compare/booking-com-vs-skyscanner - [Expedia](/demand/global-en/brands/expedia): Head-to-head: /demand/global-en/compare/booking-com-vs-expedia - [Agoda](/demand/global-en/brands/agoda): Head-to-head: /demand/global-en/compare/agoda-vs-booking-com - [Trip.com](/demand/global-en/brands/trip-com): Head-to-head: /demand/global-en/compare/booking-com-vs-trip-com - [Kayak](/demand/global-en/brands/kayak-travel): Head-to-head: /demand/global-en/compare/booking-com-vs-kayak-travel ## Who owns Booking.com? Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, worldwide. - [Booking Holdings](/demand/global-en/companies/booking-holdings): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Booking.com? Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, worldwide. ## Cite this page Brandwave. "Booking.com: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/booking-com This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.