---
title: "Booker: search popularity and Share of Search worldwide"
description: "Booker is spa management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/booker"
publisher: "Brandwave"
---

# Booker: search popularity and Share of Search worldwide

Booker is spa management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Booker
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among spa management software**: 30.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spa management software | 2 | 30.4% | 301K |

- [Spa management software](/demand/global-en/categories/spa-management-software)

## How has branded search demand for Booker changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Booker worldwide held steady at 301K.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide decreased from 31.7% to 30.4%.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide peaked at 36.2% in April 2026 and was lowest at 30.4% in August 2026.
- Across the 11 months ending August 2026, Booker fell from 1st to 2nd among spa management software worldwide.

## How did search popularity change for spa management software worldwide in August 2026?

- In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
- In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.
- In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.
- In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.
- In August 2026, Mindbody lost estimated Share of Search among spa management software worldwide, from 11.9% to 11.1%.
- Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spa management software | 301K | 31.7% | 1 |
| Nov 2025 | Spa management software | 301K | 34.6% | 1 |
| Dec 2025 | Spa management software | 301K | 34.8% | 1 |
| Jan 2026 | Spa management software | 301K | 30.7% | 1 |
| Feb 2026 | Spa management software | 301K | 33% | 1 |
| Mar 2026 | Spa management software | 368K | 36% | 1 |
| Apr 2026 | Spa management software | 368K | 36.2% | 1 |
| May 2026 | Spa management software | 368K | 34.2% | 1 |
| Jun 2026 | Spa management software | 301K | 31.7% | 1 |
| Jul 2026 | Spa management software | 301K | 32.5% | 1 |
| Aug 2026 | Spa management software | 301K | 30.4% | 2 |
| Sep 2026 | Spa management software | — | — | — |

## How is Booker measured?

Brandwave collects information about searches that people make online using Booker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “booker”

## Which spa management software compete with Booker?

- [Fresha](/demand/global-en/brands/fresha): Head-to-head: /demand/global-en/compare/booker-vs-fresha
- [Vagaro](/demand/global-en/brands/vagaro): Head-to-head: /demand/global-en/compare/booker-vs-vagaro
- [Mindbody](/demand/global-en/brands/mindbody): Head-to-head: /demand/global-en/compare/booker-vs-mindbody
- [Zenoti](/demand/global-en/brands/zenoti): Head-to-head: /demand/global-en/compare/booker-vs-zenoti
- [Phorest](/demand/global-en/brands/phorest): Head-to-head: /demand/global-en/compare/booker-vs-phorest

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Booker: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/booker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/booker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.