---
title: "Bonds: search popularity worldwide"
description: "Bonds is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bonds"
publisher: "Brandwave"
---

# Bonds: search popularity worldwide

Bonds is a lingerie and underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bonds
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among underwear brands**: 0.15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Underwear brands | 4 | 0.15% | 5.4K |
| Baby clothing brands | 4 | 0.17% | 5.4K |

- [Underwear brands](/demand/global-en/categories/underwear-brands)
- [Baby clothing brands](/demand/global-en/categories/baby-clothing-brands)

## How has branded search demand for Bonds changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among underwear brands worldwide held steady at 0.15%.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among baby clothing brands worldwide held steady, from 0.2% to 0.17%.

## How did search popularity change for underwear brands worldwide in August 2026?

- In August 2026, Step One gained estimated Share of Search among underwear brands worldwide, from 2.5% to 3%.
- In August 2026, Calvin Klein lost estimated Share of Search among underwear brands worldwide, from 93.6% to 93.1%.
- Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## How did search popularity change for baby clothing brands worldwide in August 2026?

- In August 2026, Cotton On gained estimated Share of Search among baby clothing brands worldwide, from 65.3% to 72.4%.
- In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 29.4% to 21.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Underwear brands | 5.4K | 0.15% | 4 |
| Nov 2025 | Underwear brands | 8.1K | 0.15% | 4 |
| Dec 2025 | Underwear brands | 5.4K | 0.12% | 4 |
| Jan 2026 | Underwear brands | 5.4K | 0.15% | 4 |
| Feb 2026 | Underwear brands | 4.4K | 0.1% | 4 |
| Mar 2026 | Underwear brands | 5.4K | 0.1% | 4 |
| Apr 2026 | Underwear brands | 5.4K | 0.15% | 4 |
| May 2026 | Underwear brands | 5.4K | 0.13% | 4 |
| Jun 2026 | Underwear brands | 5.4K | 0.15% | 4 |
| Jul 2026 | Underwear brands | 5.4K | 0.15% | 4 |
| Aug 2026 | Underwear brands | 5.4K | 0.15% | 4 |
| Sep 2026 | Underwear brands | — | — | — |
| Oct 2025 | Baby clothing brands | 5.4K | 0.2% | 4 |
| Nov 2025 | Baby clothing brands | 8.1K | 0.18% | 4 |
| Dec 2025 | Baby clothing brands | 5.4K | 0.14% | 4 |
| Jan 2026 | Baby clothing brands | 5.4K | 0.2% | 4 |
| Feb 2026 | Baby clothing brands | 4.4K | 0.17% | 4 |
| Mar 2026 | Baby clothing brands | 5.4K | 0.17% | 4 |
| Apr 2026 | Baby clothing brands | 5.4K | 0.17% | 4 |
| May 2026 | Baby clothing brands | 5.4K | 0.17% | 4 |
| Jun 2026 | Baby clothing brands | 5.4K | 0.19% | 4 |
| Jul 2026 | Baby clothing brands | 5.4K | 0.19% | 4 |
| Aug 2026 | Baby clothing brands | 5.4K | 0.17% | 4 |
| Sep 2026 | Baby clothing brands | — | — | — |

## How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bonds nz”

## Which underwear brands compete with Bonds?

- [Calvin Klein](/demand/global-en/brands/calvin-klein): Head-to-head: /demand/global-en/compare/bonds-vs-calvin-klein
- [Hanes](/demand/global-en/brands/hanes): Head-to-head: /demand/global-en/compare/bonds-vs-hanes
- [Step One](/demand/global-en/brands/step-one): Head-to-head: /demand/global-en/compare/bonds-vs-step-one
- [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/bonds-vs-jockey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bonds: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bonds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.