--- title: "Bona: search popularity worldwide" description: "A Swedish maker of floor cleaning and care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bona" publisher: "Brandwave" --- # Bona: search popularity worldwide A Swedish maker of floor cleaning and care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bona - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among mop brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mop brands | 5 | 2% | 20.5K | | Cleaning tool brands | 7 | 3.3% | 33.1K | | Floor sander brands | 7 | 0.03% | 320 | - [Mop brands](/demand/global-en/categories/mop-brands) - [Cleaning tool brands](/demand/global-en/categories/cleaning-tool-brands) - [Floor sander brands](/demand/global-en/categories/floor-sander-brands) ## Top mop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bona was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bona is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | O-Cedar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bona | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rubbermaid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | BISSELL | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Swiffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vileda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leifheit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beldray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mop brands - Asked ChatGPT "Which mop brand should I buy?": 1. O-Cedar, 2. Bona, 3. Rubbermaid - Asked ChatGPT "What are the best mop brands?": 1. O-Cedar, 2. Rubbermaid, 3. Bona, 4. BISSELL - Asked ChatGPT "What's the best mop brand for floor cleaning?": 1. O-Cedar, 2. Bona, 3. Rubbermaid, 4. BISSELL - Searched Google, AI Overview "best mop": 1. O-Cedar, 2. BISSELL, 3. Rubbermaid - Searched Google, AI Overview "best floor mop": 1. O-Cedar, 2. Bona, 3. BISSELL Not named in any answer: Swiffer, Vileda, Leifheit and Beldray. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Bona changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bona worldwide held steady at 53.9K. - Across the 12 months ending September 2026, Bona rose from 6th to 5th among mop brands worldwide. - Across the 12 months ending September 2026, Bona’s share of searches among cleaning tool brands worldwide peaked at 4.5% in April 2026 and was lowest at 3.3% in September 2026. - Across the 12 months ending September 2026, Bona’s share of searches among floor sander brands worldwide held steady at 0.03%. ## How did search popularity change for mop brands worldwide in September 2026? - In September 2026, Vileda gained share of searches among mop brands worldwide, from 17% to 19.7%. - In September 2026, Swiffer lost share of searches among mop brands worldwide, from 25.4% to 24.1%. - In September 2026, BISSELL lost share of searches among mop brands worldwide, from 45.6% to 44.9%. - Leifheit’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 7.6% to 5.9% in September 2026. - Bona’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026. - Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for cleaning tool brands worldwide in September 2026? - In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%. - In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%. - In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%. - OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026. - Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## How did search popularity change for floor sander brands worldwide in September 2026? - In September 2026, Festool gained share of searches among floor sander brands worldwide, from 22% to 25.6%. - In September 2026, DeWalt lost share of searches among floor sander brands worldwide, from 73.6% to 70.2%. - Estimated monthly branded searches for Lägler worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Pallmann worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for American Sanders worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mop brands | 20.5K | 2% | 6 | | Nov 2025 | Mop brands | 20.5K | 1.9% | 6 | | Dec 2025 | Mop brands | 20K | 2.2% | 5 | | Jan 2026 | Mop brands | 20.5K | 2.1% | 5 | | Feb 2026 | Mop brands | 20K | 2.2% | 5 | | Mar 2026 | Mop brands | 20K | 2% | 5 | | Apr 2026 | Mop brands | 20K | 2.3% | 5 | | May 2026 | Mop brands | 20K | 2.5% | 5 | | Jun 2026 | Mop brands | 20.5K | 2.6% | 5 | | Jul 2026 | Mop brands | 20.5K | 2.6% | 5 | | Aug 2026 | Mop brands | 21K | 2.2% | 5 | | Sep 2026 | Mop brands | 20.5K | 2% | 5 | | Oct 2025 | Cleaning tool brands | 33.1K | 3.4% | 7 | | Nov 2025 | Cleaning tool brands | 33.1K | 3.4% | 7 | | Dec 2025 | Cleaning tool brands | 33.1K | 3.6% | 7 | | Jan 2026 | Cleaning tool brands | 40.5K | 4% | 7 | | Feb 2026 | Cleaning tool brands | 40.5K | 4.4% | 7 | | Mar 2026 | Cleaning tool brands | 40.5K | 4.2% | 7 | | Apr 2026 | Cleaning tool brands | 40.5K | 4.5% | 7 | | May 2026 | Cleaning tool brands | 33.1K | 3.6% | 7 | | Jun 2026 | Cleaning tool brands | 33.1K | 3.9% | 7 | | Jul 2026 | Cleaning tool brands | 33.1K | 3.8% | 7 | | Aug 2026 | Cleaning tool brands | 33.1K | 3.3% | 7 | | Sep 2026 | Cleaning tool brands | 33.1K | 3.3% | 7 | | Oct 2025 | Floor sander brands | 320 | 0.03% | 7 | | Nov 2025 | Floor sander brands | 480 | 0.04% | 7 | | Dec 2025 | Floor sander brands | 320 | 0.03% | 7 | | Jan 2026 | Floor sander brands | 390 | 0.04% | 7 | | Feb 2026 | Floor sander brands | 320 | 0.03% | 7 | | Mar 2026 | Floor sander brands | 320 | 0.03% | 7 | | Apr 2026 | Floor sander brands | 320 | 0.03% | 7 | | May 2026 | Floor sander brands | 260 | 0.03% | 7 | | Jun 2026 | Floor sander brands | 260 | 0.03% | 7 | | Jul 2026 | Floor sander brands | 260 | 0.03% | 7 | | Aug 2026 | Floor sander brands | 260 | 0.03% | 7 | | Sep 2026 | Floor sander brands | 320 | 0.03% | 7 | ## How are Bona’s branded searches counted? Brandwave collects information about searches that people make online using Bona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bona floor cleaner” - “bona floor mop” - “bona floor sander” - “bona mop” ## Which mop brands compete with Bona? - [BISSELL](/demand/global-en/brands/bissell) - [Swiffer](/demand/global-en/brands/swiffer): Head-to-head: /demand/global-en/compare/bona-vs-swiffer - [Vileda](/demand/global-en/brands/vileda): Head-to-head: /demand/global-en/compare/bona-vs-vileda - [Leifheit](/demand/global-en/brands/leifheit): Head-to-head: /demand/global-en/compare/bona-vs-leifheit - [O-Cedar](/demand/global-en/brands/o-cedar): Head-to-head: /demand/global-en/compare/bona-vs-o-cedar - [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-bona - [Rubbermaid](/demand/global-en/brands/rubbermaid) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bona: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bona This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.