---
title: "Boll & Branch: search popularity and Share of Search worldwide"
description: "Boll & Branch offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/boll-branch"
publisher: "Brandwave"
---

# Boll & Branch: search popularity and Share of Search worldwide

Boll & Branch offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Boll & Branch
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among premium bedding brands**: 22%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Premium bedding brands | 3 | 22% | 123K |

- [Premium bedding brands](/demand/global-en/categories/premium-bedding-brands)

## How has branded search demand for Boll & Branch changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Boll & Branch worldwide rose from 115K to 123K.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide increased from 19.1% to 22%.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide peaked at 25.8% in June 2026 and was lowest at 15.7% in January 2026.

## How did search popularity change for premium bedding brands worldwide in August 2026?

- In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
- In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
- In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
- In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
- In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Premium bedding brands | 115K | 19.1% | 3 |
| Nov 2025 | Premium bedding brands | 200K | 19% | 3 |
| Dec 2025 | Premium bedding brands | 172K | 20.3% | 3 |
| Jan 2026 | Premium bedding brands | 122K | 15.7% | 4 |
| Feb 2026 | Premium bedding brands | 98.5K | 18% | 3 |
| Mar 2026 | Premium bedding brands | 142K | 23.4% | 3 |
| Apr 2026 | Premium bedding brands | 129K | 22.6% | 3 |
| May 2026 | Premium bedding brands | 149K | 22.2% | 3 |
| Jun 2026 | Premium bedding brands | 144K | 25.8% | 3 |
| Jul 2026 | Premium bedding brands | 150K | 25.3% | 2 |
| Aug 2026 | Premium bedding brands | 123K | 22% | 3 |
| Sep 2026 | Premium bedding brands | — | — | — |

## How is Boll & Branch measured?

Brandwave collects information about searches that people make online using Boll & Branch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boll & branch”
- “boll & branch bedding”
- “boll & branch sheets”
- “boll and branch”
- “boll and branch bedding”
- “boll and branch sheets”
- “bollandbranch com”

## Which premium bedding brands compete with Boll & Branch?

- [Brooklinen](/demand/global-en/brands/brooklinen): Head-to-head: /demand/global-en/compare/boll-branch-vs-brooklinen
- [Cozy Earth](/demand/global-en/brands/cozy-earth): Head-to-head: /demand/global-en/compare/boll-branch-vs-cozy-earth
- [Piglet in Bed](/demand/global-en/brands/piglet-in-bed): Head-to-head: /demand/global-en/compare/boll-branch-vs-piglet-in-bed
- [Parachute](/demand/global-en/brands/parachute): Head-to-head: /demand/global-en/compare/boll-branch-vs-parachute

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Boll & Branch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/boll-branch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/boll-branch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.